Looking for a good cause to go with your holiday treat? SickKids will be driving a Milk & Cookies truck around Toronto to spread good cheer and treats in support of its donation drive this festive season. Powered by creator of innovative healthcare software, Toronto-based RL Solutions, Torontonians can track and follow the food truck in real time, through a dedicated website and mobile app.
The SickKids Milk & Cookies truck will be visiting a host of local events and neighbourhoods, from December 4 to 23.
For a suggested donation of $10, supporters will receive a Le Gourmand chocolate chip cookie paired with a refreshing glass of milk provided by Sheldon Creek Diary. A dedicated web app, SKMilkandCookies.com, created by RL Solutions, will have a live digital tracker showing both the exact location of the GPS-enabled truck as well as its upcoming travel schedule, making it simple to follow along. Users can also access images from the campaign’s hashtag and share the Milk & Cookies location across their social networks. All proceeds will go directly to SickKids.
“Having the opportunity to partner with one of our clients to bring joy to people in our community exemplifies what a true partnership is all about,” said Sanjay Malaviya, President & CEO, RL Solutions. “We’re both excited and honoured to be powering the SickKids Milk & Cookies food truck this holiday season, and look forward to tracking the truck as it makes its way across Toronto.”
This holiday campaign furthers RL Solutions’ ongoing support of the local health and tech community, including last year’s SickKids Holiday Jumble game and an upcoming partnership with TechTO and FreeGeekToronto.