adidas Canada unveils THE BASE Toronto

Adidas The Base exterior shot

In celebration of the Euro 2016 and the #Copa100 in the USA, adidas Canada and retail partner, In2Sports will unveil an exclusive viewing lounge and pop-up retail shop that will be the go-to destination for football fans this summer in Toronto. For clarity, when we say football, we’re not talking about the American style football. From June 4 to July 31 THE BASE (584 College Street) will give football fanatics access to the adidas Mercury Pack boots, premium federation kits, on-site jersey printing and much more.

THE BASE, comes in at 2,200 square feet and will become a focal point for all things Euro 2016 and #Copa100 for the world’s leading football brand. The VIP, premium viewing lounge features 40-person stadium seating and a 16’ x 9’ HD projection screen.

The retail space, powered by In2Sports will impress and captivate with stunning museum-like product displays and the latest gear from adidas, including the new Mercury Pack – three chrome football boots that will be worn on pitch by the likes of Leo Messi, Paul Pogba and Gareth Bale during Euro 2016 and #Copa100.

VIP viewing lounge at THE BASE


Retail shop at THE BASE

The retail shop at THE BASE will be open to the general public from June 4 to July 31.

THE BASE store hours:
Monday to Sunday
10 a.m. to 9 p.m.

Taste of Little Italy hours:
Friday, June 17
10 a.m. to 11 p.m.

Saturday, June 18
10 a.m. to 11 p.m.

Sunday, June 19
10 a.m. to 9 p.m.