Baycrest Foundation announces outdoor art exhibition to raise awareness for aging and brain health

baycrestBaycrest Foundation today announced the launch of The Brain Project, a large scale open air public art exhibition taking place in June 2016 to raise awareness and funds for aging and brain health. Fifty inspired brain sculptures designed by a diverse group of artists and sponsored by philanthropists and corporations will be on public display in Toronto next summer. In addition to the sponsored works of art, a smaller number of pieces designed by internationally known public figures and artists will be reserved for auction to collectors and art enthusiasts to raise funds in support of Baycrest Health Sciences, a leader in aging and brain health care and research. Artists, celebrities, creative forces and visionaries interested in participating are asked to submit ideas for consideration at

“The Brain Project will act as a vehicle to expand the conversation about the future of aging and brain health,” said Garry Foster, president and chief executive officer of the Baycrest Foundation. “The large scope of this initiative will allow us to raise public awareness and funds to improve outcomes that will ultimately affect us all.”

New York’s Fabergé Big Egg Hunt and Hearts in San Francisco projects serve as the inspiration for this exciting initiative. The Brain Project is led by prominent co-chairs Ben Mulroney (host of etalk) and Jessica Mulroney (PR, marketing and events, Kleinfeld HBC and co-founder of the Shoebox Project), Erica Godfrey (graphic designer) and Noah Godfrey (founder and owner of Checkout 51). Together they will work with a notable committee and industry leaders including Sandra Ainsley (owner of Sandra Ainsley Gallery), Anda Kubis (associate Dean of Outreach and Innovation in the Faculty of Art at OCAD University) and Ann Priftis (senior manager business development, Amazon Art and head of art at the Fabergé Egg Hunt, NYC) to curate 50 brains designed by a diverse group of talented artists including architects, fashion designers and fine artists

To learn more about The Brain Project or submit an application, visit

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