Born Ruffians share new video for ‘Don’t Live Up’

Born Ruffians have shared their video for the track Don’t Live Up, which is lifted from their forthcoming album ‘RUFF’.

Lead singer and guitarist, Luke Lalonde, had this to say about the video concept, “The video was meant to represent one version of something that isn’t quite what you might expect. The difference in perception versus reality.” Lalonde adds, “The song is about the idea that one’s ideas of what they need to achieve in order to be fulfilled/happy doesn’t always meet the expectations once you get there.” He credits director Jared Raab with the idea of using the monotonous cycle of touring citing it, “struck just the right chord with us.” Even so, the band is excited to hit the road in support of RUFF – see tour dates below.  Watch the video via YouTube below.

Earlier this month, Born Ruffians launched a 30-day video stream that lets fans peer into the strange and surrealist RUFF World. The goal of this ongoing experimental video project is to give their fans a taste of what is to come on their new album. The entire project takes twelve hours of VHS footage and stretches it down to one frame every two seconds in order to span the period of 30 days. That is just under 1.3 million images that will be displayed over the course of the month (43,200 images per day). Fans are encouraged to share these images on social media using the hashtag #watchRUFF. Watch the video stream here.

‘RUFF’ will be released in Canada via Paper Bag Records on October 2. Pre-order ‘RUFF’  via iTunes or CD and vinyl via Paper Bag Records.

‘RUFF’ track listing:
Don’t Live Up
Stupid Dream
Yawn Tears
Don’t Worry Now
When Things Get Pointless I Roll Away
& On & On & On
Fuck Feelings
(Eat Shit) We Did It
We Made It
Let Me Get It Out
Shade To Shade

Born Ruffians tour dates: 
Sep 24 Burnstown, ON @ Neat
Sep 25 Ottawa, ON @ Ritual
Sep 26 Peterborough, ON @ The Red Dog
Oct 02 Kingston, ON @ The Underground (QPOP Festival)
Oct 06 Manchester, UK @ Gullivers
Oct 07 London, UK @ 100 Club
Oct 08 Brighton, UK @ Patterns
Oct 09 Namur, BE @ Belvedere Namur
Oct 10 Metz, FR @ Les Trinitiatres (Zikametz Festival)
Oct 11 Brussels, BE @ Botanique Witloof Bar
Oct 13 Rotterdam, NL @ Rotown
Oct 14 Paris, FR –@ La Cigale (MaMA Festival)
Oct 15 Dusseldorf, DE @ FFT
Oct 16 Munich, DE @ Milla
Oct 17 Berlin, DE @ Berghain Kantine
Oct 27 Burlington, VT @ Signal Kitchen*
Oct 28 New York, NY @ Bowery Ballroom*
Oct 29 Cambridge, MA @ The Sinclair*
Oct 30 Northampton, MA @ Pearl Street Nightclub*
Nov 02 Philadelphia, PA @ Johnny Brenda’s*
Nov 03 Washington, DC @ Rock & Roll Hotel*
Nov 04 Carrboro, NC @ Cat’s Cradle Backroom*
Nov 06 Atlanta, GA @ Aisle 5*
Nov 07 Baton Rouge, LA @ Spanish Moon*
Nov 08 Houston, TX @ Studio at Warehouse Live*
Nov 09 Dallas, TX @ Club Dada*
Nov 10 Austin, TX @ The Sidewinder*
Nov 12 Phoenix, AZ @ Valley Bar*
Nov 13 San Diego, CA @ Soda Bar*
Nov 14 Los Angeles, CA @ Teragram Ballroom*
Nov 15 San Francisco, CA @ Slim’s*
Nov 17 Portland, OR @ Mississippi Studios*
Nov 18 Seattle, WA @ Barboza*
Nov 19 Nanaimo, BC @ The Cambie Pub*
Nov 20 Victoria, BC @ Sugar Nightclub*
Nov 21 Vancouver, BC @ The Imperial Theatre*
Nov 23 Nelson, BC @ Spiritbar*
Nov 26 Calgary, AB @ SAIT’s Gateway*
Nov 27 Edmonton, AB @ Starlite Room*
Nov 28 Saskatoon, SK – Amigo’s*
Nov 29 Winnipeg, MB @ Park Theatre*
Nov 30 Minneapolis, MN @ 7th St Entry*
Dec 01 Chicago, IL @ Lincoln Hall*
Dec 02 Ferndale, MI @ The Loving Touch*
Dec 03 Windsor, ON @ Olde Walkerville Theatre *
Dec 10 Toronto, ON @ Silver Dollar
Dec 11 Toronto, ON @ Lee’s Palace
Dec 12 Toronto, ON @ Opera House
*w/ Young Rival

For more on Born Ruffians, visit watchruff.com.