SchneidersBuero was founded in 1999 as a distributor and common marketing platform for various electronic devices for making music which include hardware synthesizers, sequencers, drum machines, analogue modular systems, midi tools, controllers, and converters. They have showrooms in Berlin, Germany and London, UK.
I visited their shop, SchneidersLaden in Kreuzberg district of Berlin, and my mind was totally blown. There were patch cables and blinking LEDs everywhere, and within the shop, you are free to plug in some headphones to give any of the equipment a test drive. The most impressive part of the shop were the circular ‘carousels’ that housed multiple processors, synths and effects units – it was like an electrophile’s heaven.
SchneidersLaden is difficult to find even though there is a large sign on the front of the Kaiser’s grocery store indicating it is in the building since there no clear signage on the actual door (and merely a buzzer with SchneidersLaden written on it in small print). The hours are very limited to 4 hours on Mon, Tue, Thu, and Fri, so if you want to visit, make sure you plan around the retail hours. I suggest looking online to see what interests you and then go to the shop with particular items in mind, or it can get slightly overwhelming. If you are interested in creating electronic music, this showroom is a must see.
For more information, visit the Schneiders Buero website and pop into their shop if you are in Berlin. You can also check out the blog by Schneiders Freunde, StromKult for some interesting posts on new equipment.