Fleece share animated video for ‘Upside Down’

Fleece press photo
Photo Credit: Dylan Mitro

Montreal quartet Fleece has shared an animated video for their third and final single of 2020, Upside Down, created by Jacob Huffcutt. Watch the video clip via YouTube below.

Released in October, Upside Down has amassed over a million streams across all digital platforms, garnering praise from outlets such as Billboard PRIDE, who stated, “Fleece offers a Motown-esque love song for the LGBTQ community… with truly stellar vocals courtesy of frontman Matt Rogers.

Inspiration for the video stemmed from Matt’s vision of having himself and Fleece fall in love with their sexy alter egos… “It’s a really trippy and fun video. It’s kinda gay, it’s kinda psychedelic. And it really gives a good snapshot of what I love about Fleece,” states Rogers. “Huffcutt did an incredible job animating our ideas into reality and taking it to the next level. Most importantly, we look hot.”

Fleece are a band dedicated to communicating comfort, warmth and passion. The stories they tell comprise of Matt’s experience as a gay man in a technology-obsessed world. Though he designs his lyrics to be light-hearted and fun, he also wants to positively influence others by singing about the lessons he’s learned through personal struggle.

Fleece released their sophomore album ‘Voyager’ in 2017, garnering critical support while selling out 500+ capacity venues in Toronto and Montreal. In spring 2018, they toured the U.S. and Canada with Born Ruffians, then toured that fall in support of Tokyo Police Club. They spent 2019 writing, growing, learning, and figuring out what comes next. The band opened a new chapter with Love Song For The Haters in April followed by So Long in June, and look to bring a new full-length album into the world in 2021. Stay tuned.