Gone Sugar Die press photo
indie music music video new release

Gone Sugar Die share their gritty dirt-pop single ‘Heartbreak Jewelry’

Dirt-pop duo Gone Sugar Die have shared their debut single Heartbreak Jewelry, which is lifted from their forthcoming EP Blaack Heaart.’ This new project comes from Patrick McWilliams (The Cut Losses) and Mike Hindert  (The Bravery). Hindert elaborates on the single, “I loved making the video for Heartbreak Jewelry because Patrick’s lyrics create a very vivid and visual picture.  We’ve all been through some form of heartbreak in our lives and it can really mess you up, inside and out.” Check out the video via YouTube below.

 is a smart but explosive dark dance between synth punk and indie pop. The guiding principle for Gone Sugar Die is to make music the world can dance to.

Gone Sugar Die’s pop songs built on a foundation of authenticity, energized garage rock style vitality, and genuine passion, all of it shot through with high-minded ambition. The duo’s debut recording includes the work of producer/guitarist Marshall Gallagher (Teenage Wrist, 3OH!3) and drummer Anthony Burulcich (Weezer, Morrissey, The Bravery).

Hindert is best known as the stylish and savvy bassist of indie darlings The Bravery, a band championed by The Village VoiceRolling Stone, MTV, and the BBC. They were responsible for epic track An Honest Mistake and Time Won’t Let Me Go, songs that still resonate today.

As lead singer and keyboardist for The Cut Losses, McWilliams had an underground hit with Spending Time On My Own, which garnered 100,000 Spotify streams in 72 hours. The pair connected on their mutual love of darker new-wave icons like The Cure, The Smiths, and Orchestral Maneuvers in the Dark. With Gone Sugar Die, they’ve created something new with a proper nod to the past and fresh urgency.