Hudson’s Bay rolls out the striped carpet to celebrate the 40th Toronto International Film Festival

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HBC logoFor the fifth year in a row, Hudson’s Bay has partnered with the Toronto International Film Festival® as the Official Fashion Retailer and as an Official Red Carpet Sponsor. From Thursday, September 10 to Sunday, September 20, Hudson’s Bay’s signature stripes will transform the ‘red’ carpets at three of the Festival’s key venues – Roy Thomson Hall, Ryerson Theatre and TIFF Bell Lightbox.

“As a proud Canadian company we believe in supporting premier events like the Toronto International Film Festival, which has elevated the film industry in Canada and promoted Canada as a cultural leader to the international community,” said Liz Rodbell, president, Hudson’s Bay. “We are especially excited to partner with the world-renowned festival this year, on its 40th anniversary.”

“We are grateful to Hudson’s Bay for their ongoing support of the Festival,” said Cameron Bailey, artistic director of the Toronto International Film Festival. “We look forward to celebrating our 40th Festival with this iconic Canadian brand and leader in the fashion world.”

HBC Jennifer Garner
Jennifer Garner on the Hudson’s Bay striped carpet during the Toronto International Film Festival in 2014

The red carpet sets the perfect stage for fashion. As an Official Red Carpet Sponsor, “Stars on Stripes” press alerts will reveal the hottest red carpet looks as talent walk the Hudson’s Bay carpets at this year’s Festival.

“Expect to see deepened jewel tones such as emerald and teal, and black reinvented with eye-catching embellishments and sheer inserts, on the red carpet this Festival,” said Suzanne Timmins, senior vice president and fashion director, Hudson’s Bay. “At Hudson’s Bay, whether you’re a star or style-conscious consumer, you will be able to find your ultimate festival fashion that is carpet-worthy.”

To further celebrate this year’s Festival, Hudson’s Bay has partnered with Entertainment One and Bleecker Street for a special presentation of the highly-anticipated biopic Trumbo starring Bryan Cranston, Diane Lane, Louis C.K., Elle Fanning, John Goodman, Michael Stuhlbarg, and Helen Mirren, and directed by Jay Roach and written by John McNamara. The screening will take place at the Elgin Theatre, followed by a stylish post-premiere cocktail party with the cast.

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