Iglooghost returns with ‘Amu’ single + video

Iglooghost press photo

Iglooghost has releases his latest single and video Amu. Recorded with a children’s choir, the song is about the ecosystem of an entity named Amu. The single and video are the first new solo material from the artist since 2018’s ‘Clear Tamei’ and ‘Steel Mogu’ EPs and its the latest in the line of work from an artist who had an acclaimed debut full-length with 2017’s ‘Neō Wax Bloom’. Watch the Amu video clip via YouTube below.

The video was directed by Luke Gibson. It features beautiful 3D animation from Christopher Casey Denton, follows a treacherous journey through dusk & night, starting at a chip shop to a hidden, lime-green shrine on the outskirts of town. As Iglooghost and his hovering friend Amu venture across the town’s transport networks, they begin to notice a lime-green gang of fiends following them.

To unlock the song, Iglooghost got listeners to help him find four hidden stones that were scattered across ancient websites. After all four stones were found within the four day hunt, Amu was unlocked. Gathered within a special discord chatroom, users had to organise themselves communally navigate through the digital hunt. Dealing with a jaded, elusive circle of sacred MP3 collectors – users traded, analysed and decoded mysterious files via SoulSeek and shady networks. Alongside this – they routinely bargained with a 12 year old producer by the name of Lil Blimpo. Blimpo experienced an otherworldly event at a Neolithic stone circle in Cornwall several weeks ago, and was unknowingly selling/leasing Soundcloud beats imbued with morse code and ethereal energy that was essential in locating the four stones.

Regarding the online puzzle, Iglooghost said, “I think loads of people around my age grew up immersed in these kinds of feral, infinite wormhole-like music communities online. When I was 14 me and my friends would spend days doing ridiculous things like trading fake unreleased Odd Future beats for genuine ones, following breadcrumb trails of dead links and ancient profiles to grab demos from our favorite music people at the time. Mixing these kinds of experiences with storytelling and magic-realism was a really fun way to get tons of crazy weirdos in a chatroom cracking codes and spamming text at lightning speed. To me, treating the internet like a huge, expansive wilderness feels like a way more tantalising prospect than just staying cooped up on the same 3 social networks everyday.”

More about Iglooghost?

Iglooghost is the UK-based artist who creates music, artwork and puzzles that all gravitate around a fictional ecosystem of strange entities and tiny gods. Each of Iglooghost’s releases expand on this universe through multimedia content, and he is currently finishing up his sophomore album for 2020. Splitting his time between making otherworldly laptop music as Iglooghost, he also collaborates with Kai Whiston and BABii collectively as ‘Gloo’ – creating clothing, club nights and strange online artefacts.