{"id":14544,"date":"2015-08-13T10:08:11","date_gmt":"2015-08-13T14:08:11","guid":{"rendered":"http:\/\/cultureaddicts.com\/?p=14544"},"modified":"2015-11-10T15:49:46","modified_gmt":"2015-11-10T20:49:46","slug":"born-ruffians-reveal-video-for-single-we-made-it","status":"publish","type":"post","link":"http:\/\/cultureaddicts.com\/?p=14544","title":{"rendered":"Born Ruffians reveal video for single &#8216;We Made It&#8217;"},"content":{"rendered":"<p>On the heels of announcing their new album, &#8216;RUFF,&#8217; Born Ruffians have shared\u00a0the video for their first single <em>We Made It<\/em>. Inspired by weird videos like Memory Hole, the band\u2019s concept for the video was to make it like an unfolding art project. The video contains a storyline about a down-on-his-luck man \u201cmaking it\u201d, but is intercut with chaotic, frantic dream-like footage. There is something fundamentally disorienting to it.\u00a0Watch the video for <em>We Made It<\/em> via YouTube below.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/89hS3WlojZw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The band had this to say about the <em>We Made It<\/em> video and their new album, <em>\u201cIt will become more apparent in the months ahead, but the video hints at some other weird things that we\u2019ve been up to. This album release is loaded with surprises and we&#8217;ve wanted to treat everything we do that way, from the physical album, to the videos, to the live show.\u201d<\/em> They added, <em>\u201cWe want to treat this video as a treasure hunt of sorts &#8211; the narrative is non-linear and demented, but as the months progress and we release more content, the meaning and interpretation of this video changes. This is the viewer&#8217;s visual entry into &#8220;RUFF world&#8221; &#8211; a weird, deranged dreamlike space, not unlike the album&#8217;s artwork. The 90s homemade VHS video camera style ties into other things in the works, and the editing style reminds viewers of the look of taping over old footage on VHS tapes.\u201d<\/em><\/p>\n<p>&#8216;RUFF&#8217; stands as a poignant marriage of form, content and process that is without a doubt Born Ruffians\u2019 most focused and mature work to date. &#8216;RUFF&#8217; will be released in Canada via\u00a0Paper Bag Records on October 2nd. Pre-order &#8216;RUFF&#8217; from <a href=\"https:\/\/itunes.apple.com\/ca\/album\/ruff\/id1017724940?app=itunes&amp;ign-mpt=uo%3D4\" target=\"_blank\">here<\/a> from iTunes. Pre-order CD and vinyl <a href=\"http:\/\/shop.paperbagrecords.com\/products\/ruff\" target=\"_blank\">here<\/a> from Paper Bag Records.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/RUFF.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14559\" src=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/RUFF.jpg?resize=274%2C274\" alt=\"RUFF\" width=\"274\" height=\"274\" srcset=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/RUFF.jpg?w=240 240w, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/RUFF.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/RUFF.jpg?resize=144%2C144 144w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/a><strong>Track listing:<\/strong><br \/>\nDon\u2019t Live Up<br \/>\nStupid Dream<br \/>\nYawn Tears<br \/>\nDon\u2019t Worry Now<br \/>\nWhen Things Get Pointless I Roll Away<br \/>\n&amp; On &amp; On &amp; On<br \/>\nFuck Feelings<br \/>\n(Eat Shit) We Did It<br \/>\nWe Made It<br \/>\nLet Me Get It Out<br \/>\nShade To Shade<\/p>\n<p>For more information on Born Ruffians, visit <a href=\"http:\/\/www.bornruffians.com\" target=\"_blank\">bornruffians.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>On the heels of announcing their new album, &#8216;RUFF,&#8217; Born Ruffians have shared\u00a0the video for their first single We Made It. Inspired by weird videos <a class=\"mh-excerpt-more\" href=\"http:\/\/cultureaddicts.com\/?p=14544\" title=\"Born Ruffians reveal video for single &#8216;We Made It&#8217;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":14560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[23,28,29,30],"tags":[2195,883,3091,3092],"class_list":["post-14544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indie","category-music","category-music-video","category-new-release","tag-born-ruffians","tag-paper-bag-records","tag-ruff","tag-we-made-it"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-3MA","jetpack-related-posts":[{"id":21169,"url":"http:\/\/cultureaddicts.com\/?p=21169","url_meta":{"origin":14544,"position":0},"title":"Born Ruffians announce &#8216;RUFF&#8217; digital-only deluxe edition + &#8216;XTRA RUFF&#8217; EP","author":"cultureaddicts","date":"April 6, 2016","format":false,"excerpt":"Born Ruffians will release a digital-only deluxe edition of\u00a0'RUFF'\u00a0and 'XTRA RUFF' EP on April 22. Featuring four previously unreleased bonus tracks not featured on the original album, the deluxe edition and\u00a0'XTRA RUFF'\u00a0EP are now available for pre-order -\u00a0deluxe\u00a0or\u00a0EP\u00a0- with instant download of\u00a0You Loser. Recorded during the 'RUFF'\u00a0sessions in Toronto, the\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=525%2C300 1.5x"},"classes":[]},{"id":21628,"url":"http:\/\/cultureaddicts.com\/?p=21628","url_meta":{"origin":14544,"position":1},"title":"Born Ruffians and Indie 88 set to screen &#8216;RUFF RUFF RUFF&#8217; documentary","author":"cultureaddicts","date":"May 18, 2016","format":false,"excerpt":"Born Ruffians and Indie 88 will be screening their documentary-short 'RUFF RUFF RUFF' on May 27th in Toronto at the Thompson Toronto Lobby Bar from 6-8PM. 'RUFF RUFF RUFF' follows the band during their three hometown shows last December. Watch the trailer via YouTube below and you can check out\u2026","rel":"","context":"In &quot;documentary&quot;","block_context":{"text":"documentary","link":"http:\/\/cultureaddicts.com\/?cat=11"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=525%2C300 1.5x"},"classes":[]},{"id":17653,"url":"http:\/\/cultureaddicts.com\/?p=17653","url_meta":{"origin":14544,"position":2},"title":"Born Ruffians release \u0093'(Eat Shit) We Did It\u0094&#8217; video","author":"cultureaddicts","date":"October 27, 2015","format":false,"excerpt":"Born Ruffians\u00a0launch their U.S. tour today in support of their new album 'RUFF'\u00a0and in honour of kicking off the tour,\u00a0they share their new video\u00a0for \u0093(Eat Shit) We Did It\u0094. Guitarist and vocalist Luke Lalonde says, \u0093\"The song is very reactionary to something kind of shitty happening and the feeling of\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"born ruffians we did it","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/10\/born-ruffians-we-did-it.jpg?fit=500%2C366&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14160,"url":"http:\/\/cultureaddicts.com\/?p=14160","url_meta":{"origin":14544,"position":3},"title":"Born Ruffians announce new album\u00a0&#8216;RUFF&#8217;","author":"cultureaddicts","date":"July 15, 2015","format":false,"excerpt":"Born Ruffians have announced details about their new LP, 'RUFF'\u00a0out\u00a0October 2\u00a0via Yep Roc worldwide and Paper Bag Records in Canada.\u00a0The band say will be a return to form and a departure from expectations. 'RUFF' is a collection of songs about\u00a0refutation, lamentations of forgotten past lives and ecstatic self-erasures that say\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=1050%2C600 3x"},"classes":[]},{"id":26042,"url":"http:\/\/cultureaddicts.com\/?p=26042","url_meta":{"origin":14544,"position":4},"title":"Born Ruffians&#8217; collaborate with Muskoka Brewery, RUFF Draught","author":"cultureaddicts","date":"June 30, 2017","format":false,"excerpt":"Last summer, Muskoka Brewery partnered with Born Ruffians to create a crushable, easy-drinking beer. It was so drinkable that it won at Session Toronto Beerfest and got rave reviews. RUFF Draught is a tropical blonde ale, with notes of citrus fruit and a sweet malt backbone and is\u00a0available at the\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Muskoka Brewery Born Ruffians Ruff Draught","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/06\/48798781-4fee-4f0b-b68e-fd6dd4563c60.jpeg?fit=900%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/06\/48798781-4fee-4f0b-b68e-fd6dd4563c60.jpeg?fit=900%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/06\/48798781-4fee-4f0b-b68e-fd6dd4563c60.jpeg?fit=900%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/06\/48798781-4fee-4f0b-b68e-fd6dd4563c60.jpeg?fit=900%2C1200&resize=700%2C400 2x"},"classes":[]},{"id":14974,"url":"http:\/\/cultureaddicts.com\/?p=14974","url_meta":{"origin":14544,"position":5},"title":"Born Ruffians share new video for &#8216;Don\u2019t Live Up&#8217;","author":"cultureaddicts","date":"September 27, 2015","format":false,"excerpt":"Born Ruffians have shared their video for the track Don\u2019t Live Up, which is lifted from their forthcoming album 'RUFF'. Lead singer and guitarist, Luke Lalonde, had this to say about the video concept, \"The video was meant to represent one version of something that isn't quite what you might\u2026","rel":"","context":"In &quot;live&quot;","block_context":{"text":"live","link":"http:\/\/cultureaddicts.com\/?cat=25"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/09\/39dec13e-b672-4c5d-962b-99f94194d031.png?fit=468%2C244&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/14544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14544"}],"version-history":[{"count":7,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/14544\/revisions"}],"predecessor-version":[{"id":18383,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/14544\/revisions\/18383"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/14560"}],"wp:attachment":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14544"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}