{"id":28730,"date":"2018-03-27T17:15:31","date_gmt":"2018-03-27T21:15:31","guid":{"rendered":"http:\/\/cultureaddicts.com\/?p=28730"},"modified":"2019-05-31T15:38:22","modified_gmt":"2019-05-31T19:38:22","slug":"adidas-originals-enlists-canadian-creatives-to-launch-the-brand-new-deerupt-franchise","status":"publish","type":"post","link":"http:\/\/cultureaddicts.com\/?p=28730","title":{"rendered":"adidas Originals enlists creatives for Deerupt launch"},"content":{"rendered":"

adidas Originals has releases its newest sneaker, Deerupt, with the help of creatives from across the country. An exclusive lookbook is available at adidas Originals Neighbourhood stores in Vancouver, Montreal and Toronto featuring musicians RALPH, High Klassified, and Ebhoni; model Adryan Hanson; actor Lamar Johnson; and fashion influencers Cassie Masangkay, Ricci Pamintuan and Vanessa Cesario.<\/p>\n

Deerupt is a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.<\/p>\n

\"\"
RALPH (Musician)<\/figcaption><\/figure>\n

Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s – once a key feature on the New York runner and Marathon Training shoe \u2013 today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric color, the grid is transformed into a bold visual motif for today.<\/p>\n

\"\"
Vanessa Cesario (Social Influencer) and High Klassified (Musician)<\/figcaption><\/figure>\n

Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting. Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.<\/p>\n

\"\"
Lamar Johnson (Actor)<\/figcaption><\/figure>\n

Deerupt launches worldwide today in its hero colourway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird.<\/p>\n

For more information on the Deerupt shoe, visit adidas.ca\/deerupt.<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"

adidas Originals has releases its newest sneaker, Deerupt, with the help of creatives from across the country. An exclusive lookbook is available at adidas Originals […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":28731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"adidas Originals enlists Canadian creatives to launch the brand new Deerupt franchise #DEERUPT","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1697,3766,1907],"tags":[7357,7358],"class_list":["post-28730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","category-news","tag-adidas-originals","tag-deerupt"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2018\/03\/AC8466_PRFTWLATBG_FI.jpg?fit=4000%2C3000","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-7to","jetpack-related-posts":[{"id":31550,"url":"http:\/\/cultureaddicts.com\/?p=31550","url_meta":{"origin":28730,"position":0},"title":"Black Adidas share new single \u2018Be Cool\u2019","author":"cultureaddicts","date":"June 23, 2019","format":false,"excerpt":"\"It\u2019s tough to be cool when you\u2019re losing your mind\". That\u2019s the concept behind\u00a0Black Adidas\u2019 new single,\u00a0Be Cool, which was inspired by the ease of losing yourself at a really good show. As much as you might want to look and act cool, eventually you\u2019ll be overcome by the need\u2026","rel":"","context":"In "guitar rock"","block_context":{"text":"guitar rock","link":"http:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Black Adidas press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/BlackAdidas-1-original-EricStoliker.jpg?fit=1200%2C838&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/BlackAdidas-1-original-EricStoliker.jpg?fit=1200%2C838&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/BlackAdidas-1-original-EricStoliker.jpg?fit=1200%2C838&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/BlackAdidas-1-original-EricStoliker.jpg?fit=1200%2C838&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/BlackAdidas-1-original-EricStoliker.jpg?fit=1200%2C838&resize=1050%2C600 3x"},"classes":[]},{"id":21960,"url":"http:\/\/cultureaddicts.com\/?p=21960","url_meta":{"origin":28730,"position":1},"title":"adidas Canada unveils THE BASE Toronto","author":"cultureaddicts","date":"June 5, 2016","format":false,"excerpt":"In celebration of the\u00a0Euro 2016\u00a0and the\u00a0#Copa100\u00a0in the USA,\u00a0adidas Canada\u00a0and retail partner, In2Sports will unveil\u00a0an exclusive\u00a0viewing lounge and pop-up retail shop that will be the go-to destination for football\u00a0fans this summer in Toronto. 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The single follows the release of his single River and precedes the release of his album \u2018Mute Theatre\u2019 on April 2 via Maida Maori. Speaking of the single, Melldu said: \"The track combines a neoclassical vibe\u2026","rel":"","context":"In "electronic music"","block_context":{"text":"electronic music","link":"http:\/\/cultureaddicts.com\/?cat=13"},"img":{"alt_text":"Melldu press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/03\/5EAC89C2-F7CC-4C31-B739-79868E9F6836.jpeg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/03\/5EAC89C2-F7CC-4C31-B739-79868E9F6836.jpeg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/03\/5EAC89C2-F7CC-4C31-B739-79868E9F6836.jpeg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/03\/5EAC89C2-F7CC-4C31-B739-79868E9F6836.jpeg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/03\/5EAC89C2-F7CC-4C31-B739-79868E9F6836.jpeg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":36345,"url":"http:\/\/cultureaddicts.com\/?p=36345","url_meta":{"origin":28730,"position":3},"title":"Alternative Electronic Composer Melldu shares \u2018Gold\u2019","author":"cultureaddicts","date":"April 9, 2021","format":false,"excerpt":"Alternative electronic composer and producer Melldu will be releasing his upcoming album \u2018Mute Theatre\u2019 on the April 2 via Maida Maori. 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