{"id":41744,"date":"2025-04-17T12:15:00","date_gmt":"2025-04-17T16:15:00","guid":{"rendered":"https:\/\/cultureaddicts.com\/?p=41744"},"modified":"2025-03-29T20:03:05","modified_gmt":"2025-03-30T00:03:05","slug":"born-ruffians-share-new-single-video-supersonic-man","status":"publish","type":"post","link":"http:\/\/cultureaddicts.com\/?p=41744","title":{"rendered":"Born Ruffians share new single + video: \u2018Supersonic Man\u2019"},"content":{"rendered":"\n<p><strong>New Album \u2018<a href=\"https:\/\/ffm.to\/beautyspride\" target=\"_blank\" rel=\"noopener\" title=\"\">Beauty\u2019s Pride<\/a>\u2019 Drops June 6 via Yep Roc Records<\/strong><br><br><strong>Watch:<\/strong> Supersonic Man video on YouTube below<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8qtM7mFh0HU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Born Ruffians dropped their electrifying new single <em>Supersonic Man<\/em> alongside a mind-bending music video. This latest track is a taste of their highly anticipated album \u2018Beauty\u2019s Pride,\u2019 set to land June 6 via Yep Roc (available for pre-order now). <em>Supersonic Man<\/em> follows their recent single <em>Mean Time<\/em>, which is already making waves on streaming platforms.<\/p>\n\n\n\n<p>Frontman Luke Lalonde dives into the story behind <em>Supersonic Man<\/em>, revealing that it\u2019s both a sci-fi-inspired adventure and a deeply personal metaphor for childbirth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>Supersonic Man is a sci-fi short story about a humanoid alien arriving on Earth, which also serves as a metaphor for childbirth. My wife was pregnant with our first child during much of the writing process for \u2018Beauty\u2019s Pride,\u2019 and he was born while we were recording and mixing the album, so his presence is all over these songs. In Supersonic Man, I\u2019m picturing him like Kal-El before he became Superman, hurtling toward Earth in his space pod.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Having penned the band\u2019s songs for over 20 years, Lalonde admits this album hits differently:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Whenever we finish a record, I usually don\u2019t want to hear it again, but this time, I actually like it!&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Born Ruffians Take the Stage at Mariposa Folk Festival<\/strong><\/p>\n\n\n\n<p>Alongside the new music, the band is gearing up for a performance at the Mariposa Folk Festival in Orillia, ON, running from July 4-6. Festival tickets are on <a href=\"https:\/\/mariposafolk.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sale now<\/a>, with more tour dates to be announced soon.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>A New Chapter: <em>Beauty\u2019s Pride<\/em><\/strong><\/p>\n\n\n\n<p>Born Ruffians, formed in 2004 in Midland, Ontario, have never stopped evolving. From their raw indie-rock roots to the polished sounds of \u2018Birthmarks\u2019 (2013), the Richard Swift-produced \u2018Uncle, Duke &amp; The Chief\u2019 (2018), and the anthemic, Springsteen-tinged \u2018JUICE\u2019 (2020), they continue to push boundaries.<\/p>\n\n\n\n<p>Produced by Roger Leavens and mixed by Gus Van Go (<em>Metric, The Beaches<\/em>), <em>Beauty\u2019s Pride<\/em> merges alt-rock grit with electronic and experimental textures. The album kicks off with <em>Mean Time<\/em>, a synth-driven, danceable surprise that Lalonde never expected to fit into the Born Ruffians playbook:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;I wasn\u2019t writing it as a Born Ruffians song at all. I just wanted to create something completely out of the mold.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The album\u2019s title stems from an unexpected source\u2014Lalonde\u2019s trip to India, where he borrowed a friend\u2019s child-sized bike labeled <em>Beauty\u2019s Pride<\/em>. A mix-up with the words sparked something deeper, reflecting both personal and creative rebirth.<\/p>\n\n\n\n<p>For the first time in their history, the album also features a song written and sung by Maddy Wilde, who joined the band in 2022. Her contribution adds a fresh dynamic to the group:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>Her fingerprints are all over this album,&#8221;<\/em> says Lalonde.<\/p>\n<\/blockquote>\n\n\n\n<p>After two decades, Born Ruffians refuse to settle. While many of their indie-rock contemporaries have faded, they continue to evolve, delivering music that\u2019s as unpredictable and exhilarating as ever.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3920.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"604\" src=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3920.png?resize=600%2C604\" alt=\"Born Ruffians Beauty\u2019s Pride cover artwork\" class=\"wp-image-41352\" srcset=\"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3920.png?w=600 600w, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3920.png?resize=298%2C300 298w, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3920.png?resize=150%2C150 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p>\u2018<strong>Beauty\u2019s Pride\u2019 track list<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mean Time<\/li>\n\n\n\n<li>To Be Seen<\/li>\n\n\n\n<li>What A Ride<\/li>\n\n\n\n<li>Let You Down<\/li>\n\n\n\n<li>All My Life<\/li>\n\n\n\n<li>Athena<\/li>\n\n\n\n<li>Can We Go Now<\/li>\n\n\n\n<li>Incoming<\/li>\n\n\n\n<li>Supersonic Man<\/li>\n\n\n\n<li>The Knowing Is Easy<\/li>\n\n\n\n<li>Do<\/li>\n\n\n\n<li>Hi<\/li>\n\n\n\n<li>In the Meantime<\/li>\n\n\n\n<li>Beauty\u2019s Pride<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>New Album \u2018Beauty\u2019s Pride\u2019 Drops June 6 via Yep Roc Records Watch: Supersonic Man video on YouTube below Born Ruffians dropped their electrifying new single <a class=\"mh-excerpt-more\" href=\"http:\/\/cultureaddicts.com\/?p=41744\" title=\"Born Ruffians share new single + video: \u2018Supersonic Man\u2019\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":41745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[22,23,25,28,29,30,1907],"tags":[12104,2195,4138,12296],"class_list":["post-41744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-live","category-music","category-music-video","category-new-release","category-news","tag-beautys-pride","tag-born-ruffians","tag-live-date","tag-supersonic-man"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/03\/IMG_3921.jpeg?fit=1260%2C838","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-aRi","jetpack-related-posts":[{"id":41350,"url":"http:\/\/cultureaddicts.com\/?p=41350","url_meta":{"origin":41744,"position":0},"title":"Born Ruffians announce new album \u2018Beauty&#8217;s Pride\u2019","author":"cultureaddicts","date":"February 28, 2025","format":false,"excerpt":"Stream the New Single \"Mean Time\" Born Ruffians return with their highly anticipated album \u2018Beauty\u2019s Pride,\u2019 set for release on June 6 via Yep Roc Records. To celebrate, the band has shared their electrifying new single Mean Time, available now on all streaming platforms.v Listen to Mean Time on all\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"http:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Born Ruffians press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3921.jpeg?fit=1200%2C798&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3921.jpeg?fit=1200%2C798&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3921.jpeg?fit=1200%2C798&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3921.jpeg?fit=1200%2C798&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/02\/IMG_3921.jpeg?fit=1200%2C798&resize=1050%2C600 3x"},"classes":[]},{"id":14544,"url":"http:\/\/cultureaddicts.com\/?p=14544","url_meta":{"origin":41744,"position":1},"title":"Born Ruffians reveal video for single &#8216;We Made It&#8217;","author":"cultureaddicts","date":"August 13, 2015","format":false,"excerpt":"On the heels of announcing their new album, 'RUFF,' Born Ruffians have shared\u00a0the video for their first single We Made It. Inspired by weird videos like Memory Hole, the band\u2019s concept for the video was to make it like an unfolding art project. The video contains a storyline about a\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=1050%2C600 3x"},"classes":[]},{"id":11502,"url":"http:\/\/cultureaddicts.com\/?p=11502","url_meta":{"origin":41744,"position":2},"title":"Born Ruffians set to release B-Sides &#038; Acoustics album","author":"cultureaddicts","date":"November 3, 2014","format":false,"excerpt":"Born Ruffians are set to release \"B-Sides & Acoustics\"\u00a0on November 28th as part of Black Friday's Record Store Day. The nine-track album will be limited to 500 copies on hand-numbered gold vinyl. I need to get my hands on this since I am a sucker for anything on coloured vinyl\u2026","rel":"","context":"In &quot;Canada&quot;","block_context":{"text":"Canada","link":"http:\/\/cultureaddicts.com\/?cat=206"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/11\/born-ruffians.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":21628,"url":"http:\/\/cultureaddicts.com\/?p=21628","url_meta":{"origin":41744,"position":3},"title":"Born Ruffians and Indie 88 set to screen &#8216;RUFF RUFF RUFF&#8217; documentary","author":"cultureaddicts","date":"May 18, 2016","format":false,"excerpt":"Born Ruffians and Indie 88 will be screening their documentary-short 'RUFF RUFF RUFF' on May 27th in Toronto at the Thompson Toronto Lobby Bar from 6-8PM. 'RUFF RUFF RUFF' follows the band during their three hometown shows last December. Watch the trailer via YouTube below and you can check out\u2026","rel":"","context":"In &quot;documentary&quot;","block_context":{"text":"documentary","link":"http:\/\/cultureaddicts.com\/?cat=11"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/ba559ef1-a63d-4abe-883b-d6d99b6a2a28.jpg?fit=600%2C442&resize=525%2C300 1.5x"},"classes":[]},{"id":7719,"url":"http:\/\/cultureaddicts.com\/?p=7719","url_meta":{"origin":41744,"position":4},"title":"Born Ruffians release  &#8216;Birthmarks&#8217; deluxe edition","author":"cultureaddicts","date":"February 26, 2014","format":false,"excerpt":"Toronto\u2019s Born Ruffians have announced the details of the deluxe 2-disc edition version\u00a0of their album 'Birthmarks' due out on March 25th, 2014 via Paper Bag Records\u00a0- pre-order it here. The two-disc set will include the tracks from\u00a0original album plus four brand new tracks and five acoustic versions recorded by Luke\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/02\/born-ruffians.jpg?fit=1200%2C799&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/02\/born-ruffians.jpg?fit=1200%2C799&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/02\/born-ruffians.jpg?fit=1200%2C799&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/02\/born-ruffians.jpg?fit=1200%2C799&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2014\/02\/born-ruffians.jpg?fit=1200%2C799&resize=1050%2C600 3x"},"classes":[]},{"id":14160,"url":"http:\/\/cultureaddicts.com\/?p=14160","url_meta":{"origin":41744,"position":5},"title":"Born Ruffians announce new album\u00a0&#8216;RUFF&#8217;","author":"cultureaddicts","date":"July 15, 2015","format":false,"excerpt":"Born Ruffians have announced details about their new LP, 'RUFF'\u00a0out\u00a0October 2\u00a0via Yep Roc worldwide and Paper Bag Records in Canada.\u00a0The band say will be a return to form and a departure from expectations. 'RUFF' is a collection of songs about\u00a0refutation, lamentations of forgotten past lives and ecstatic self-erasures that say\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Born Ruffians","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Born-Ruffians.jpg?fit=1055%2C700&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41744"}],"version-history":[{"count":1,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41744\/revisions"}],"predecessor-version":[{"id":41746,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41744\/revisions\/41746"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/41745"}],"wp:attachment":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}