{"id":45715,"date":"2026-06-06T17:15:00","date_gmt":"2026-06-06T21:15:00","guid":{"rendered":"https:\/\/cultureaddicts.com\/?p=45715"},"modified":"2026-06-06T07:59:21","modified_gmt":"2026-06-06T11:59:21","slug":"third-man-records-launches-free-behind-the-scenes-series-on-the-art-of-the-album-release","status":"publish","type":"post","link":"http:\/\/cultureaddicts.com\/?p=45715","title":{"rendered":"Third Man Records launches free behind-the-scenes series on the art of the album release"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Third Man Records is opening the vault \u2014 not for records this time, but for knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The iconic Nashville\/Detroit indie powerhouse has announced the <strong>Third Man Release Lab<\/strong>, a free, two-part behind-the-scenes online series diving deep into the creative and logistical machinery behind how Third Man actually puts out records. Whether you&#8217;re an artist, an indie label nerd, or just someone who&#8217;s always wondered what goes into a globally coordinated album drop \u2014 this one&#8217;s for you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What&#8217;s in the Lab?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Part 1<\/strong> premieres <strong>Monday, June 8 at 12 PM CT<\/strong> and gets into the nitty-gritty of distribution, direct-to-fan communication, mail order, and the kind of unconventional release strategies that have made Third Man one of the most distinctive labels on the planet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Part 2<\/strong> follows on <strong>Tuesday, June 9 at 12 PM CT<\/strong> (premiere link sent to subscribers) and uses Jack White&#8217;s GRAMMY\u00ae Award-nominated 2024 album <strong>&#8216;No Name&#8217;<\/strong> as a real-world case study \u2014 a step-by-step breakdown of what a globally successful record launch actually looks like from the inside out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why This Matters<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Third Man has always done things differently \u2014 cryptic drops, exclusive vinyl variants, surprise announcements \u2014 and now they&#8217;re pulling back the curtain on the method behind the magic. For indie artists and label folks especially, getting a peek into how TMR thinks about releases is genuinely rare and valuable stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An exclusive trailer is streaming now over at the <a href=\"https:\/\/www.youtube.com\/@ThirdManRecords\" target=\"_blank\" rel=\"noreferrer noopener\">Official Third Man Records YouTube channel<\/a>, and registration is open at <a href=\"https:\/\/www.thirdmanreleaselab.com\" target=\"_blank\" rel=\"noreferrer noopener\">thirdmanreleaselab.com<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Register Now<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s free. It&#8217;s fascinating. Go sign up at <a href=\"https:\/\/www.thirdmanreleaselab.com\" target=\"_blank\" rel=\"noreferrer noopener\">thirdmanreleaselab.com<\/a> before Part 1 drops Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Third Man Records is opening the vault \u2014 not for records this time, but for knowledge. The iconic Nashville\/Detroit indie powerhouse has announced the Third <a class=\"mh-excerpt-more\" href=\"http:\/\/cultureaddicts.com\/?p=45715\" title=\"Third Man Records launches free behind-the-scenes series on the art of the album release\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":45716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[22,23,28,1907,32,39],"tags":[4850,14352,1396,14357,14355,13776,14354,14353,3627,14356],"class_list":["post-45715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-music","category-news","category-records","category-vinyl","tag-behind-the-scenes","tag-independent-labels","tag-jack-white","tag-music-business","tag-music-industry","tag-no-name","tag-record-releases","tag-release-strategy","tag-third-man-records","tag-third-man-release-lab"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2026\/06\/IMG_1022.jpeg?fit=512%2C288","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-bTl","jetpack-related-posts":[{"id":37106,"url":"http:\/\/cultureaddicts.com\/?p=37106","url_meta":{"origin":45715,"position":0},"title":"Boris partner with Third Man Records to release &#8216;Flood&#8217; + &#8216;NO&#8217; on vinyl","author":"cultureaddicts","date":"July 11, 2021","format":false,"excerpt":"Formed in 1992,\u00a0Boris\u00a0boldly explores their own vision of heavy music, where words like \"explosive\" and \"thunderous\" barely do justice. Using overpowering soundscapes embellished with copious amounts of lighting and billow smoke,\u00a0Boris\u00a0has shared with audiences across the planet an experience for all five senses in their concerts, earning legions of zealous\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"http:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Boris","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/07\/D426A5DE-9727-4C84-8F94-2F46E91E9B5C.jpeg?fit=885%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/07\/D426A5DE-9727-4C84-8F94-2F46E91E9B5C.jpeg?fit=885%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/07\/D426A5DE-9727-4C84-8F94-2F46E91E9B5C.jpeg?fit=885%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/07\/D426A5DE-9727-4C84-8F94-2F46E91E9B5C.jpeg?fit=885%2C1200&resize=700%2C400 2x"},"classes":[]},{"id":21855,"url":"http:\/\/cultureaddicts.com\/?p=21855","url_meta":{"origin":45715,"position":1},"title":"Silent Pictures debuts &#8216;Behind the Scenes&#8217; + announces LP","author":"cultureaddicts","date":"May 27, 2016","format":false,"excerpt":"California psych-gaze group\u00a0Silent Pictures\u00a0have announced the details of\u00a0their sophomore LP, 'Let it Begin'. They've also revealed the first single Behind the Scenes, which is lifted from the album and was\u00a0mixed by\u00a0Ricky Maymi\u00a0of\u00a0Brian Jonestown Massacre. Take a listen to the track via Soundcloud\u00a0below. \u00a0 'Let It Begin'\u00a0drifts from ethereal glam rock\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Silent Pictures","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/cc94ded0-5e5e-4502-ae15-8e6e773f71a3.jpg?fit=1200%2C801&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/cc94ded0-5e5e-4502-ae15-8e6e773f71a3.jpg?fit=1200%2C801&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/cc94ded0-5e5e-4502-ae15-8e6e773f71a3.jpg?fit=1200%2C801&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/cc94ded0-5e5e-4502-ae15-8e6e773f71a3.jpg?fit=1200%2C801&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/05\/cc94ded0-5e5e-4502-ae15-8e6e773f71a3.jpg?fit=1200%2C801&resize=1050%2C600 3x"},"classes":[]},{"id":21185,"url":"http:\/\/cultureaddicts.com\/?p=21185","url_meta":{"origin":45715,"position":2},"title":"The Zolas release &#8216;Swooner&#8217; video","author":"cultureaddicts","date":"April 8, 2016","format":false,"excerpt":"Vancouver\u2019s prolific indie-pop band\u00a0The Zolas recently released\u00a0their self-produced third studio album 'Swooner'\u00a0via\u00a0Light Organ Records. Now,\u00a0they've shared\u00a0a brand new video for the fuzzed out, guitar driven track Swooner, directed by Dylan Mitro. Watch it below via YouTube. https:\/\/www.youtube.com\/watch?v=i67b8sBGOMM Diving headlong into vibrant, experimental pop, showcased by stirring modern production, Swooner is\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"The Zolas","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/The-Zolas-Promo-Photo-2-2016.jpeg?fit=1200%2C714&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/The-Zolas-Promo-Photo-2-2016.jpeg?fit=1200%2C714&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/The-Zolas-Promo-Photo-2-2016.jpeg?fit=1200%2C714&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/The-Zolas-Promo-Photo-2-2016.jpeg?fit=1200%2C714&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/04\/The-Zolas-Promo-Photo-2-2016.jpeg?fit=1200%2C714&resize=1050%2C600 3x"},"classes":[]},{"id":15154,"url":"http:\/\/cultureaddicts.com\/?p=15154","url_meta":{"origin":45715,"position":3},"title":"Young Galaxy reveal &#8216;Ready To Shine&#8217; from upcoming album","author":"cultureaddicts","date":"September 30, 2015","format":false,"excerpt":"Montreal's\u00a0Young Galaxy\u00a0have revealed another new song that is lifted from their upcoming album 'Falsework'. Listen to Ready To Shine\u00a0via YouTube\u00a0below. https:\/\/www.youtube.com\/watch?v=mNRkYplYC80 The single will be available for purchase on Friday, October 2nd\u00a0from\u00a0iTunes.\u00a0 The band will release\u00a0'Falsework' world-wide via\u00a0Paper Bag Records\u00a0and\u00a0Plancha (in Japan)\u00a0on October 30th. Pre-order the CD and vinyl\u00a0here\u00a0from Paper\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"http:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Young Galaxy Falsework","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2015\/08\/Falsework.gif?fit=500%2C281&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":36816,"url":"http:\/\/cultureaddicts.com\/?p=36816","url_meta":{"origin":45715,"position":4},"title":"Johnny Mafia share new single + video \u2018Trevor Philippe\u2019","author":"cultureaddicts","date":"May 8, 2021","format":false,"excerpt":"Johnny Mafia have shared their new single and video for Trevor Philippe. The track is lifted from the band\u2019s third album \u2018Sentimental\u2019 which will be out\u00a0on May 21st\u00a02021, via Howlin' Banana Records. Watch the video clip for Trevor Philippe via YouTube below. https:\/\/youtu.be\/3Eh3sCjLQlo More about Johnny Mafia Hailing from Sens,\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"http:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Johnny Mafia press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/05\/52057DA7-C431-4A7C-BAC4-5366E16FDD7F-e1619897287630.jpeg?fit=926%2C494&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/05\/52057DA7-C431-4A7C-BAC4-5366E16FDD7F-e1619897287630.jpeg?fit=926%2C494&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/05\/52057DA7-C431-4A7C-BAC4-5366E16FDD7F-e1619897287630.jpeg?fit=926%2C494&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/05\/52057DA7-C431-4A7C-BAC4-5366E16FDD7F-e1619897287630.jpeg?fit=926%2C494&resize=700%2C400 2x"},"classes":[]},{"id":37361,"url":"http:\/\/cultureaddicts.com\/?p=37361","url_meta":{"origin":45715,"position":5},"title":"Boris unveil music video performance of \u2018Loveless\u2019","author":"cultureaddicts","date":"August 10, 2021","format":false,"excerpt":"As they prepare for the highly anticipated releases of their landmark albums\u00a0\u2018NO\u2019 (digital and vinyl) and\u00a0\u2018Flood\u2019 (vinyl)\u00a0on August 27th,\u00a0Boris\u00a0have unveiled a music video from their \u2018NO\u2019 WORLD TOUR IN YOUR HEAD streamed performance from last April.\u00a0 Previously behind a paywall, the \u2019NO\u2019 performance was broadcast as a 360 degree video\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"http:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Boris press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/08\/FE219CCA-434D-4290-9338-51D8D88BF8B6-e1628596907871.jpeg?fit=888%2C632&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/08\/FE219CCA-434D-4290-9338-51D8D88BF8B6-e1628596907871.jpeg?fit=888%2C632&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/08\/FE219CCA-434D-4290-9338-51D8D88BF8B6-e1628596907871.jpeg?fit=888%2C632&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/08\/FE219CCA-434D-4290-9338-51D8D88BF8B6-e1628596907871.jpeg?fit=888%2C632&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/45715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45715"}],"version-history":[{"count":1,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/45715\/revisions"}],"predecessor-version":[{"id":45717,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/45715\/revisions\/45717"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/45716"}],"wp:attachment":[{"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45715"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}