Earlier this year, Mark Pritchard released his album ‘Under The Sun’. One of the stand-out tracks Beautiful People (feat. Thom Yorke), has now been given the video treatment by director Michal Marczak. The video, which follows the path of a stranger through a series of beautiful, eerie landscapes, reflects the album’s artwork and ethos of desolate beauty. Watch it via YouTube below.
The video was premiered earlier this month at Sundance NEXT FEST in LA. Michal Marczak previously won ‘Best Director in World Cinema Documentary’ at the 2016 Sundance Film Festival.
He says “The idea was to illustrate the songs underlying emotions by way of a mysterious character’s slow, non-linear, cinematic journey through an out-of-this-world landscape, chiming with the album artwork. The eerie atmosphere developed by gradually and only partially revealing certain elements, leaving it to the viewer to put the final pieces together. The video was shot in the Izera mountains of Poland and Thom was filmed in his hometown in England with a 3D scanner. We later replaced the on set actors head with an organic feeling particle simulation of Thom’s performance.”
Beautiful People is out on limited 12” – grab it here: smarturl.it/bp-vinyl
Mark Pritchard is also due to tour the UK with James Blake later this autumn following on from the success of their Australian tour.
27/10/2016 Dublin, Olympia Theatre
28/10/2016 Belfast, Limelight
30/10/2016 Bristol, O2 Academy
01/11/2016 London, Eventim Apollo
02/11/2016 Leeds, O2 Academy
03/11/2016 Manchester, Academy
05/11/2016 London, O2 Academy Brixton
For more information on Mark Pritchard, visit warp.net.