Motoretta launches in-store Honda scooter boutique

motoretta logo

motoretta logoMotoretta, a scooter lifestyle retailer in Toronto, is now housing a one-of-a-kind Honda Scooter Boutique within the store (554 College St.), and is the first authorized Honda dealer in Canada to focus exclusively on scooters. Motoretta will bring the Honda scooter line and same-day service to metropolitan riders. Motoretta was the first retailer in Canada to launch Vespa scooters in 2004 and have been a fixture in the Toronto scootering community since 2001.

At Motoretta, Scooters are our business – and our passion. This new in-store Honda scooter boutique will offer the widest variety of top quality scooters to Torontonians,” said Jeremy Logan, co-owner of Motoretta. “Honda is a world renowned brand with really incredible products. Now is definitely the perfect time for a new scooter from Motoretta.”

Featuring a 900-square-foot exposed brick boutique, this “store within a store” concept will highlight Honda’s high quality Japanese manufacturing, innovative design and competitive price points.

The boutique will offer four Honda Scooter models: Giorno ($1,999) – pictured below, Ruckus ($2,819), PCX150 ($3,499) and all new Forza 300 (price TBA) as well as accessories, apparel and genuine Honda parts. The shop will feature a combo of modern & classic styles, with an old school cafe feel with vintage Honda photos where scooter enthusiasts can hang out.

Honda_Giorno_ScooterRiders will feel confident knowing their scooters are being serviced on site by Motoretta’s reliable and efficient service department. Parts and accessories will be stocked in the shop allowing for quick turnaround.

This is a very exciting time to be at Honda,” said Derek Verheyen, national sales manager at Honda Canada. “Being involved in launching a Honda-scooter-only dealer in the heart of the city is something we have wanted for a long time.

Here’s the trailer for the ultimate ‘scooter’ film, Quadrophenia below via YouTube.

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More About Motoretta? Founded by Morey Chaplick and Jeremy Logan in 2001, Motoretta was the first Canadian scooter lifestyle store. Each brand carried at the store is hand-selected and remains true to the scooter lifestyle. The storefront location offers a vintage design with a modern feel, and a friendly environment for customers to explore this growing transportation trend. The store also curates an exciting collection of clothing and accessories, including brands like Fred Perry, Filson and Brixton.

Motoretta is located at 554 College St. in Toronto. Hours of operation: Monday to Wednesday from 10 a.m. to 6 p.m.; Thursday to Friday from 10 a.m. to 8 p.m.; Saturday from 10 a.m. to 6 p.m.; and Sunday from noon to 6 p.m.

For more information on Motoretta, visit

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