New Fries announce new album ‘Is The Idea Of Us’ + share new video ‘Ploce’

New Fries press photo

Toronto-based experimental No-Wave inspired band New Fries have announced their new album ‘Is The Idea Of Us,’ which will be out August 7th via Telephone Explosion. The LP is the band’s first new material since 2016’s ‘More,’ which saw the band team up with Holy Fuck’s Graham Walsh. To go along with the announcement, they have shared the lead single Ploce, and you can stream the animated video by Amy Lockhart via YouTube below.

On the new track, the band explained, “Ploce is the name of Tim’s fish who passed away—the figure of speech (not the place in Croatia). It refers to words repeated for emphasis. On the internet some examples provided are: 

“I am stuck on Band-Aid, and Band-Aid’s stuck on me.”

“First she ruins my life. And then she ruins my life!”
.

Never afraid of collaboration or change, ‘Is The Idea Of Us’ is a product of working closely with Carl Didur  (Zacht Automaat, formerly U.S. Girls), resulting in a new direction, focusing more on space and repetition, finding the in-between and reflecting on it, examining that transition. The album is anxious in its repetitions and is unsure of genre, so much so that over half of the tracks on the record bear that very name. Ploce is more sure of itself and more focused, one of cornerstones in the collage that is the forthcoming new album.

‘Is the Idea of Us’ is the situation of musicians and non-musicians making music together, perhaps completely illegible in the music on this record and to the random listener. There are enough bands out there; New Fries insist on do it differently.

‘Is the Idea of Us’ Cover artwork

‘Is the Idea of Us’ tracklist
1. Bangs
2. Genre
3. Lily
4. Mt. Tambora
5. Genre
6: Genre
7. Ploce
8. Genre
9. Genre
10. L’Express
11. Genre
12. Genre
13. Ardent / Ardent / Pulley Pulley Pulley

‘Is The Idea Of Us’ is out on August 7th via Telephone Explosion. It’s available for pre-order here.