Sumerian Records have announced the return of musical enigma, Poppy, to her original label home. To celebrate the re-inked deal, Poppy has shared brand new single Church Outfit which can be streamed here and you can watch its accompanying music video via YouTube below.
Speaking on his partnership with Poppy and her return to his label, Sumerian Records founder, Ash Avildsen shares, “The only thing more exciting than signing an iconic artist for the first time is signing them again, when they choose to return home. Poppy is a pioneer and lover of music, film, pro-wrestling, the unorthodox and the avant-garde. That is why I believe Sumerian is still the best label in the world for her. We are thrilled to have her back.”
During her initial time as a Sumerian Records artist, Poppy released two albums and an EP – 2020’s break out, ‘I DISAGREE’, 2021’s ‘EAT (NXT SOUNDTRACK)’ and ‘FLUX’. She also became the first ever solo female artist to be nominated for “Best Metal Performance” at the Grammys for her single BLOODMONEY. Now, following a brief stint with Lava Records and the release of her EP ‘STAGGER’ last year, she returns home to Sumerian Records.
More about Poppy?
Poppy has no regard for convention, genres, labels, assumptions, or expectations either. Instead, she eclipses all of them in the flames of an intensely uncompromising creative spirit with no rival. By burning everything down and building a vision of her own out of the ashes, she represents a future where high art and high fashion equal subversion of the highest order. Following a quiet grind, she reached critical mass with ‘I Disagree’.
Beyond tallying 100 million-plus streams, it concluded 2020 on year-end lists by Upset [#1], Revolver, Popbuzz, Kerrang!, and more as she graced the covers of NME, Revolver, Upset, Kerrang!, and Tush. Standout BLOODMONEY even garnered a GRAMMY® nod for “Best Metal Performance,” lifting her to rarified air as the “first-ever solo female artist nominated in the category.” At the same time, she electrified the stage at the GRAMMY® Awards.
Throughout 2021, Poppy only maintained her momentum with the ‘EAT (NXT Soundtrack)’ EP, and ‘Flux’. She steered the vision entirely—from the aesthetic to personally directing multiple videos. Casting a shadow over multiple forms of media, she has also penned two graphic novels, Genesis One and Poppy’s Inferno, and her short film I’m Poppy premiered at Sundance Film Festival during 2019.
During October 2022, she released ‘Stagger’ EP, premiering single FYB at Reading & Leeds.
“It’s an artist’s responsibility to always change,” she leaves off. “I don’t think I’d want to be in my body if I was repeating the same thing over and over again. I’m only competing with myself. I will continue to write the story until I get tired of the book. Then, I’ll write another one.”