Primo share ‘Machine’ video

Primo press photo

Primo have shared the video for Machine. The track is propulsive jangle and deals with notions of work-hierarchy struggle. The video sees the Melbourne quartet putting in some serious elbow grease down the auto-shop to convey this message. Watch the video clip via YouTube below.

Machine contemplates workplaces and hierarchies; the feeling of being like a machine inside the machine but as well the fact that sometimes great ideas, thoughts & observations come to you during the working day, in unexpected ways.

In the video, we extrapolated this notion by playing with the idea of doing vs not doing inspired by our favourite singing mechanic John Travolta and the films of Kenneth Anger. Our pal Bernie Smith Cars for Stars let us loose in his showroom for the day, and this is the result. Rhythmically the pacing is like that of a machine, speeding up and slowing down, at times franticly chugging, spattering vivid bursts of greasy colour before halting to a stop and slipping the key from the ignition. We used two cameras, one static and one roaming explorer, then collaged them together to achieve the desired effect. 

Tonally, it’s a balance the intentional and the unintentional. We’re a group of friends and a meeting of minds, we’re not overly produced or refined, we enjoy each others company and in this way we are the machine, the engine the petrol, the doing and the not doing.” said Suzanne Walker of Primo.