rock-it promotions have announced that SOREL and ELLE Canada will be title sponsors for its 11th annual Tastemakers Lounge. The first Canadian-owned gifting suite and the go-to for all the TIFF celebs, Tastemakers returns during the busiest time of year for film and international talent in Toronto. It will be open from September 10 to 15 at the InterContinental Toronto Centre (225 Front St. W.), Tastemakers Lounge presented by SOREL and ELLE Canada will celebrate local and international talent in style with a SOREL boot shop, ELLE Canada portrait studio (September 10-14), coveted health and beauty products and the latest fashion and lifestyle must-haves.
Over the course of its 11 years, Tastemakers has hosted and gifted many notable names including Woody Harrelson, Brad Pitt, Ellie Goulding, Ethan Hawke, Harvey Weinstein, Elisha Cuthbert, Sarah Polley, Kat Dennings, Freida Pinto and Samuel L. Jackson, among many others.
Founded in 2005 by Debra Goldblatt-Sadowski (president and founder of Tastemakers and rock-it promotions) and Leesa Butler (VP operations of Tastemakers and president and founder of Divine Lab), the Tastemakers Lounge presented by SOREL and ELLE Canada invites guests to take a break from the hustle and bustle of the film festival to enjoy unique brand experiences and innovative gifting opportunities from the hottest Canadian and international brands. This year’s lounge promises to be the best yet with the inclusion of title sponsors SOREL and ELLE Canada.
“Hosting Tastemakers, to support and recognize local and international talent, has been an incredible experience, and to have two outstanding brands – SOREL and ELLE Canada – as title sponsors this year will make it extra special,” said Goldblatt-Sadowski.
SOREL joins the Tastemakers Lounge for the second year in a row, now as a title sponsor. SOREL boots are a staple for talent and the style-conscious alike. Guests of the lounge will snag a pair of the iconic boots from the fall 2015 collection. Celebrating the juxtaposition of fashion and rugged practicality, SOREL is the perfect combination of style and protection. Made with heritage expert craftsmanship, flawlessly constructed using a combination of felt, wool and premium leathers, SOREL will offer guests a boot fitting with a variety of their classic looks, as well as new styles that express the season’s hottest trends (up to $300). Although SOREL makes more than just boots, there is a boot in everything SOREL makes. SOREL brings the spirit and heritage of expertly crafted boots to the modern world of fashion where it is inspiring a new generation of doers, builders and creators.
New to the Tastemakers Lounge this year and also a title sponsor, ELLE Canada, Canada’s leading fashion magazine, will present an interactive portrait studio. Guests of the lounge are invited to have their photos shot on site by photographer Luis Mora.
“We’re excited to partner with the Tastemakers Lounge,” said Noreen Flanagan, Editor-in-Chief of ELLE Canada. “We’ve watched the lounge continue to grow over the years, attracting A-list talent and introducing them to genuinely great, often Canadian, product. We’re proud to take part in the 2015 Tastemakers Lounge.”
Additional brands and activations will be announced soon. For more information on Tastemakers, visit facebook.com/Tastemakers.
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