Ask For Joy has released the first single Pinprick Eyes from the forthcoming LP ‘New Private Window’. This 7-track album maintains the walls of shimmering reverb-drenched guitars, endearing vocals and expansive harmonic melodies that Ask For Joy are known for.
Founded in 2005, Ask For Joy is the solo project of multi-instrumentalist and producer Aaron Rossetto. Based in Austin, Texas, artists like himself and Ringo Deathstarr are putting this city on the shoegaze map.
Combining the fuzzy warm shoegaze of Slowdive with the raw sonic power of bands like Jesus and Mary Chain and My Bloody Valentine, Ask For Joy manages to create beautiful noise. This new album shines a light into a slightly darker corners of the mind through the themes it explores.
“It’s fair to say that the material on ‘New Private Window’ tends to the seedier side: the lighter and darker sides of substance abuse; a couple’s murder-suicide; sexually suggestive expressions of love and desire. These are the types of thoughts, feelings and behaviors that one might want to keep hidden from friends or loved ones, tucked safely deep within the darkest reaches of the individual,” explains Aaron Rossetto.
“‘New Private Window’ explores these stories often kept secret. The title refers to the option in modern Web browsers that starts an untracked session, leaving no search or site traces behind for others to discover. Building up layers of guitar tracks, synthesizers, and thick choir-like background vocals gives the songs on the EP a sense of impenetrability and shelter from prying eyes (or ears) – in much the same way as, say, opening a private browser window would do.”
Inspired by the Phil Spector “wall of sound” style production fuzzy, pitch-bent, all-enveloping guitar-driven sound, as seen in Jesus and Mary Chain recordings, and equally by the poppy, harmony-laced sensibilities of the Beach Boys, this music fuses the rawness of the DIY esthetic with atmospheric waves of sound. The output is a lush textured and dreamy style of pop music.
‘New Private Window’ is preceded by eight other EPs, seven of which were released on Rossetto’s own Infinitely Recursive Records imprint, along with several singles. Ask For Joy is also featured on numerous shoegaze compilation albums, including several in Japan.
The lead single ‘Pinprick Eyes’ is being offered as a free download via Ask For Joy’s Bandcamp at askforjoy.bandcamp.com, wetting the appetite for the forthcoming album. You can catch the full LP here too in early March as well as standard platforms such as iTunes, Amazon, etc.