Home Counties return with new single ‘Modern Yuppies’

Home Counties press photo
Photo credit: Naz Stone

Home Counties have released their new single Modern Yuppies, the first of two self-produced singles to be released via Alcopop! Records. The single follows the band’s debut EP ‘Redevelopment’ which arrived in September 2020.

Modern Yuppies sees the band move away from the indie guitar-laden sound of their debut EP, and instead embrace their playful aptitude for synth-driven, post-funk hooks. Listen to the single via SoundCloud below.

Speaking on the shift in direction, singer Will Harrison commented: “Synths and drum machines were already something we were very keen to explore and 2020 provided us with an unexpected amount of free time to experiment. We dialled the disco influences up to the max and totally embraced that 70’s-cop-drama vibe for this pair of stand-alone singles. It feels like a bold declaration of who we are and it definitely gives a clearer taste of where we’re heading for our next EP”.

Since forming in January 2020, the band have distinguished themselves as a key act to watch, with radio support from Huw Stephens and Jack Saunders (BBC Radio 1), Amy Lame and Tom Robinson (BBC 6 Music) and Matt Wilkinson (Beats 1), along with press support from DIY Magazine, Loud & Quiet, NME, Clash Magazine, So Young Magazine, YUCK, Gigwise, and more. 

With regards to the single’s lyrical content, Will commented: “The song is a comparison between the young urban professionals of the 1980s to those of today. It discusses the differences, the way that arrogance and conservatism have made way for self-doubt and socially ‘liberal’ political positions. Ultimately however, they are both plagued by the same condition – of constantly needing more.”

Modern Yuppies provides an exciting first glimpse of a band evolving beyond their indie roots by combining their aptness for angular guitar work with a more flamboyant sonic vision that somehow sounds eccentrically retro whilst being bizarrely surrealistic. 

Home Counties’ new single Modern Yuppies is out now via Alcopop! Records.