{"id":31564,"date":"2019-06-22T17:15:23","date_gmt":"2019-06-22T21:15:23","guid":{"rendered":"http:\/\/cultureaddicts.com\/?p=31564"},"modified":"2019-06-22T07:28:14","modified_gmt":"2019-06-22T11:28:14","slug":"editors-share-video-for-frankenstein","status":"publish","type":"post","link":"https:\/\/cultureaddicts.com\/?p=31564","title":{"rendered":"Editors share video for &#8216;Frankenstein&#8217;"},"content":{"rendered":"\n<p>Editors have shared a slickly-choreographed video for their new single <em>Frankenstein<\/em>, which is out now via\u00a0Play It Again Sam. The kinetically crackling track, described by frontman Tom Smith as \u201c<em>a song of joy and escapism &#8211; a cartoon song for the freaks, the different and for the night<\/em>,&#8221; comes ahead of a summer filled with festival performances across Europe, and sees the band continue their dazzlingly prolific, recent creative streak. Watch it\u00a0via YouTube below.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Hj61PRYcBeA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>The video, directed by Greg Ohrel, is a suitably uncanny, modern take on Mary Shelley\u2019s classic\u00a0<em>Frankenstein<\/em>. It follows a policeman through his daily routine of mundanity and ultra violence. Breaking this cycle is his passion for the dance routines of a recently deceased pop star. He makes the decision to bring her back to life, exhuming her body and uploading her old dance routines into her cadaver. He lives happily with his zombie bride for a giddily happy period, their dance routines weaving into his daily existence. Heartbreakingly, she gains sentience and he&#8217;s forced to make the toughest decision of his life. Greg says \u201c<em>We&#8217;ve been so lucky to work with Editors on this. They&#8217;ve been supportive throughout, with a crazy idea like this it only works if you go 100% and they made that happen. This is about fan obsession where we&#8217;ve turned the extreme into the ridiculous!\u201d<\/em><\/p>\n\n\n\n<p><em>Frankenstein<\/em>\u00a0has already been causing a storm amongst fans, with the band using it to close their festival sets in recent weeks. The track is a bold, unabashed embrace of the electronic extremes of the band\u2019s palette. With its eerie intro, 4&#215;4 beat and dramatic, distorted vocals, it explodes into the kind of massive chorus Editors have become synonymous with since they burst onto the scene in 2005. A call to the dancefloor, frontman Tom Smith\u2019s refrain of <em>\u201cit goes off\u201d<\/em> couldn\u2019t be more fitting.<\/p>\n\n\n\n<p>Six studio albums into their existence and\u00a0Editors<strong>\u00a0<\/strong>sound as energized as ever. <em>Frankenstein<\/em> follows the release of\u00a0&#8216;The Blanck Mass Sessions&#8217;\u00a0last month, a deconstructed electronica-infused version of 2018\u2019s\u00a0&#8216;Violence&#8217;; another top 10 record to add to their impressive back catalogue, which includes two #1 albums and 3 platinum certifications. <\/p>\n\n\n\n<p>A sold out UK tour last year culminating in an acclaimed show at O2 Academy Brixton followed a string of festival performances, including supporting The Cure at BST in Hyde Park and\u00a0headlining the Werchter Classic, topping a bill that also contained heavyweights Kraftwerk and The National.<\/p>\n\n\n\n<p>You can purchase and stream <em>Frankenstein<\/em> <a rel=\"noreferrer noopener\" href=\"http:\/\/r20.rs6.net\/tn.jsp?f=001mq_0I8SD2OKEfu7hVyZbNW7dIYVhiPK0_HOp0HYpGZ-onEBlTSJrOw54enbbiL4bft0VS6bWThfWm9wVtBn8-0IE4FJQElISIAAQb0Js1xaBta6210tVzMaDhTFvHEHWKcKu2U_Kg3qVMHDkIfzbwuY_Dicud4Rl22PbV3CvSfE=&amp;c=RCBwgxZq0hmGwU6RHhyUjSzpdNeE1ia1cm17JAe6_thhxfm2KdEDYA==&amp;ch=d1wqt8ySJTziExMZNrw7ege4Z7j0_QROWYL95n3ZfHVKJEwE8NxOBQ==\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Editors have shared a slickly-choreographed video for their new single Frankenstein, which is out now via\u00a0Play It Again Sam. The kinetically crackling track, described by <a class=\"mh-excerpt-more\" href=\"https:\/\/cultureaddicts.com\/?p=31564\" title=\"Editors share video for &#8216;Frankenstein&#8217;\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":31565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"On Culture Addicts: Editors share video for 'Frankenstein'","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[22,23,28,29],"tags":[2048,8163],"class_list":["post-31564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-music","category-music-video","tag-editors","tag-frankenstein"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/Video.png?fit=800%2C445&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-8d6","jetpack-related-posts":[{"id":31579,"url":"https:\/\/cultureaddicts.com\/?p=31579","url_meta":{"origin":31564,"position":0},"title":"Electric Frankenstein re-issue &#8216;How To Make A Monster&#8217;","author":"cultureaddicts","date":"June 26, 2019","format":false,"excerpt":"Electric Frankenstein\u00a0is back celebrating the release of their 1999 LP\u00a0'How To Make A Monster', with an all new re-issue vinyl release. In addition to limited edition colored vinyl, the remastered album includes new artwork by friend and famed artist COOP, extensive liner notes by Joel Gausten with additional insights by\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"ELECTRIC FRANKENSTEIN RE-ISSUE HOW TO MAKE A MONSTER cover","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/06\/image019.jpg?fit=436%2C436&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":32053,"url":"https:\/\/cultureaddicts.com\/?p=32053","url_meta":{"origin":31564,"position":1},"title":"Editors announce best of album &#8216;Black Gold&#8217;","author":"cultureaddicts","date":"September 11, 2019","format":false,"excerpt":"Editors\u00a0have announced their upcoming best of album\u00a0'Black Gold,' which will be out October 25th via Play It Again Sam.\u00a0'Black Gold'\u00a0will include 13 tracks from their 6 studio albums, alongside 3 brand new offerings: Upside Down, festival anthem Frankenstein (check out the supernatural video\u00a0here) and the gothically dramatic title track Black\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Editors press shot","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/09\/Picture1.jpg?fit=452%2C268&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":32427,"url":"https:\/\/cultureaddicts.com\/?p=32427","url_meta":{"origin":31564,"position":2},"title":"Editors share acoustic version of &#8216;Smokers Outside the Hospital Doors&#8217;","author":"cultureaddicts","date":"October 15, 2019","format":false,"excerpt":"Following the announcement of their best of album\u00a0'Black Gold,'\u00a0Editors\u00a0have shared a first taste of the deluxe version\u2019s second disc,\u00a0'Distance: The Acoustic Recordings,' with a beautiful new version of Smokers Outside The Hospital Doors. Listen to this version via YouTube below. https:\/\/www.youtube.com\/watch?v=AMycmVeDPY0 'Black Gold,' which will consist of 13 tracks from\u00a0Editors\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Editors press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/10\/EDITORS_NADAV_KANDER_JPG_01_RGB.jpg?fit=1200%2C1010&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/10\/EDITORS_NADAV_KANDER_JPG_01_RGB.jpg?fit=1200%2C1010&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/10\/EDITORS_NADAV_KANDER_JPG_01_RGB.jpg?fit=1200%2C1010&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/10\/EDITORS_NADAV_KANDER_JPG_01_RGB.jpg?fit=1200%2C1010&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/10\/EDITORS_NADAV_KANDER_JPG_01_RGB.jpg?fit=1200%2C1010&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":42565,"url":"https:\/\/cultureaddicts.com\/?p=42565","url_meta":{"origin":31564,"position":3},"title":"Frankenstein Lives: A love letter to the world\u2019s most famous monster","author":"cultureaddicts","date":"June 10, 2025","format":false,"excerpt":"Coming to life (again) August 5, 2025 It\u2019s alive!\u00a0Or should we say\u2014it\u2019s alive\u00a0again! The legend of Frankenstein\u2019s monster refuses to stay in the grave, and the upcoming book\u00a0\u2018Frankenstein Lives\u2019\u00a0by Paul Ruditis is proof that our obsession with Mary Shelley\u2019s misunderstood Creature is as powerful as ever. This visually rich and\u2026","rel":"","context":"In &quot;book&quot;","block_context":{"text":"book","link":"https:\/\/cultureaddicts.com\/?cat=6"},"img":{"alt_text":"Frankenstein Lives cover","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/05\/IMG_4578-e1747563138384.jpeg?fit=724%2C527&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/05\/IMG_4578-e1747563138384.jpeg?fit=724%2C527&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/05\/IMG_4578-e1747563138384.jpeg?fit=724%2C527&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/05\/IMG_4578-e1747563138384.jpeg?fit=724%2C527&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":28313,"url":"https:\/\/cultureaddicts.com\/?p=28313","url_meta":{"origin":31564,"position":4},"title":"Editors share &#8216;Hallelujah (So Low)&#8217; video","author":"cultureaddicts","date":"February 23, 2018","format":false,"excerpt":"Editors\u00a0have shared the video for\u00a0Hallelujah (So Low),\u00a0the next song to be unveiled from forthcoming album\u00a0\u2018Violence\u2019. Check out the video clip via YouTube below. https:\/\/www.youtube.com\/watch?v=l-2xdJWnDv4 Directed by renowned photographer, director and long term Editors collaborator Rahi Rezvani, the video for Hallelujah (So Low) is as brutally urgent as the track it\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Editors","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2018\/02\/4-EDITORS-%C3%82%C2%A9Rahi-Rezvani-2017_Lo-Res.jpg?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2018\/02\/4-EDITORS-%C3%82%C2%A9Rahi-Rezvani-2017_Lo-Res.jpg?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2018\/02\/4-EDITORS-%C3%82%C2%A9Rahi-Rezvani-2017_Lo-Res.jpg?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2018\/02\/4-EDITORS-%C3%82%C2%A9Rahi-Rezvani-2017_Lo-Res.jpg?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7014,"url":"https:\/\/cultureaddicts.com\/?p=7014","url_meta":{"origin":31564,"position":5},"title":"Music Video Addiction: Sunday May 12, 2013 edition","author":"cultureaddicts","date":"May 12, 2013","format":false,"excerpt":"We took a bit of a hiatus since we didn't post any music videos last week. We are back this week with some exceptional videos. Sit back and listen \/ view, and make sure to share and \/ or leave a comment since we love to hear from you. We\u2026","rel":"","context":"In &quot;music&quot;","block_context":{"text":"music","link":"https:\/\/cultureaddicts.com\/?cat=28"},"img":{"alt_text":"Music Video Addiction","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/31564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31564"}],"version-history":[{"count":1,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/31564\/revisions"}],"predecessor-version":[{"id":31566,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/31564\/revisions\/31566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/31565"}],"wp:attachment":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}