{"id":37445,"date":"2021-09-09T12:15:00","date_gmt":"2021-09-09T16:15:00","guid":{"rendered":"http:\/\/cultureaddicts.com\/?p=37445"},"modified":"2021-09-06T08:53:41","modified_gmt":"2021-09-06T12:53:41","slug":"methyl-ethel-share-new-video-single-matters","status":"publish","type":"post","link":"https:\/\/cultureaddicts.com\/?p=37445","title":{"rendered":"Methyl Ethel share new video + single \u2018Matters\u2019"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Methyl Ethel continue in a rich vein of form, unveiling their new single and music video for\u00a0<em>Matters<\/em>. <em>Matters<\/em> is whip smart, addictive art-pop and a true dancefloor filler;\u00a0whether the dancefloor is the club or your kitchen, you won\u2019t stop moving from start to finish.<br><br><em>\u201cI was living in LA while writing this song. After being there a while, I realised that I knew nothing about what to do if there was an earthquake. It occurred to me that there is the ever-present danger lurking beneath your feet. It\u2019s just something you have to learn to live with, this aura of danger. There are fault lines that run through all of us, threatening to open when we least expect. As the world begins to reckon with a certain cracking of the foundations, I thought it would be interesting to explore the frenetic, reactive feeling, of danger,&#8221;<\/em>\u00a0says Methyl Ethel\u2019s Jake Webb.<br><br>Of <em>Matters<\/em> glitchy music video, Webb explains,\u00a0<em>\u201cI love how powerful the cameras in our pockets are. It\u2019s amazing how quick on the draw people can be when there is something to document. I guess, everything has value as an image on the internet. I thought it would be interesting if we (the band and I) basically all filmed a video from our perspective.\u201d<\/em> Watch the video clip for <em>Matters<\/em> via YouTube below or <a href=\"https:\/\/prescriptionpr.cmail19.com\/t\/j-l-fktijyd-ejlihlkhu-h\/\">stream<\/a>\u00a0it. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JnoBOU2BKmc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe song deals with the idea of something catastrophic looming over you. What better way to represent that frenetic, anxious feeling than with shaky phone footage. So, we taped our phones to our chests and shot a video in a cellar in 2 hours. It\u2019s instant and, I think, echoes the reaction a lot of people have to catastrophe,\u00a0they pull out their phones.\u201d<\/em><br><br>Director Duncan Wright (Pond, San Cisco) elaborates,\u00a0<em>&#8220;Jake and I were really interested in creating a video clip which felt quite intense and claustrophobic while also pushing the bounds of phone camera technology and live performance video. We filmed in the cellar of a wine-store and taped the band members&#8217; phones to their clothes, recording from their point of view. A lighting crew lit the cellar with harsh pulsing lights which really pushed the cameras video capture capabilities. I then played with various techniques in post-production to distort the image further, creating this complex yet visually intriguing live clip.&#8221;<\/em><br><br><em>Matters<\/em> follows on from recent single\u00a0<em><a href=\"http:\/\/cultureaddicts.com\/methyl-ethel-return-with-new-single-neon-cheap\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Methyl Ethel return with new single \u2018Neon Cheap\u2019\">Neon Cheap<\/a><\/em>, which is approaching one million streams and saw Methyl Ethel sell out multiple headline shows in Melbourne, Sydney and Brisbane, as well as two additional Sydney shows as part of Vivid Sydney.<br><br>Methyl Ethel &#8211; the nom de plume of West Australian songwriter, producer, vocalist and multi-instrumentalist Jake Webb &#8211; makes music that draws from myriad influences and a history of new wave and indie rock, whilst sounding like its own thing entirely. Both familiar and alien, intimate and aloof, you never quite know what you\u2019re in for, but the trip is bound to be enchanting.\u00a0<br><br>Across three albums (2015\u2019s \u2018Oh Inhuman Spectacle\u2019, 2017\u2019s\u00a0\u2018Everything Is Forgotten\u2019\u00a0and 2019\u2019s \u2018Triage\u2019) and three EPs (2014\u2019s\u00a0\u2018Teeth and Guts\u2019, 2020\u2019s\u00a0\u2018Hurts To Laugh\u2019), Webb has proven to be a prolific and masterful purveyor of eccentric alt-pop. Methyl Ethel has attracted two Australian Music Prize nominations, a top 5 Hottest 100 placement with the ARIA Platinum single Ubu, an ARIA Gold single in Twilight Driving and an AIR Best Independent Album award for Everything Is Forgotten.<br><br>Over the years, Methyl Ethel has evolved from a solo bedroom recording project into what is now a seven-piece live band, touring extensively at home and abroad. The band has appeared at internationally renowned festivals including CMJ, SXSW, Outside Lands, Strangewaves, Levitation, Green Man, Austin City Limits, Field Day and more. In Australia, they have graced the line ups of Sugar Mountain, Groovin The Moo, Falls Festival, Splendour in the Grass, Yours &amp; Owls, Spilt Milk, A Festival Called PANAMA and Laneway Festival, as well as selling out headline shows at some of Australia\u2019s largest and most prestigious venues.<br><br>A series of remixes for <em>Matters<\/em> will follow in the coming weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Methyl Ethel continue in a rich vein of form, unveiling their new single and music video for\u00a0Matters. Matters is whip smart, addictive art-pop and a <a class=\"mh-excerpt-more\" href=\"https:\/\/cultureaddicts.com\/?p=37445\" title=\"Methyl Ethel share new video + single \u2018Matters\u2019\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":37447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Methyl Ethel share new video + single \u2018Matters\u2019 @methylethyl","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[22,23,28,29,30],"tags":[10557,10198],"class_list":["post-37445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-music","category-music-video","category-new-release","tag-matters","tag-methyl-ethel"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/09\/23C5E336-5EF1-4C57-97EF-6D2077734BBC.jpeg?fit=900%2C601&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-9JX","jetpack-related-posts":[{"id":36590,"url":"https:\/\/cultureaddicts.com\/?p=36590","url_meta":{"origin":37445,"position":0},"title":"Methyl Ethel return with new single \u2018Neon Cheap\u2019","author":"cultureaddicts","date":"April 24, 2021","format":false,"excerpt":"Methyl Ethel has returned with their new single Neon Cheap alongside visual directed by Tay Kaka. Hatched at the end of a very creative period that produced the material that will constitute a new body of work, Neon Cheap - an undoubted career highlight -\u00a0was written when all the touring\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Methyl Ethel press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/04\/84395293-1719-450D-9E9C-772B5B7CAC41.jpeg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/04\/84395293-1719-450D-9E9C-772B5B7CAC41.jpeg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/04\/84395293-1719-450D-9E9C-772B5B7CAC41.jpeg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/04\/84395293-1719-450D-9E9C-772B5B7CAC41.jpeg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":30801,"url":"https:\/\/cultureaddicts.com\/?p=30801","url_meta":{"origin":37445,"position":1},"title":"Erasers announce &#8216;Pulse Points&#8217; LP + share &#8216;Pass You in the Night&#8217; video","author":"cultureaddicts","date":"May 30, 2019","format":false,"excerpt":"Perth Australia's Erasers\u00a0have announced their sophomore album 'Pulse Points', which is\u00a0set for release July 12th via Fire Talk \/ Pouring Dream. Along with the announcement, they've also shared a video for lead single Pass You in the Night. The album sees the duo continue their exploration of immersive, rhythmic and\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"https:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Erasers press shot","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/05\/83afe2aa-8ecb-44aa-845d-78563e16f5ac.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/05\/83afe2aa-8ecb-44aa-845d-78563e16f5ac.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/05\/83afe2aa-8ecb-44aa-845d-78563e16f5ac.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/05\/83afe2aa-8ecb-44aa-845d-78563e16f5ac.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":23395,"url":"https:\/\/cultureaddicts.com\/?p=23395","url_meta":{"origin":37445,"position":2},"title":"Preoccupations release 11-minute track &#8216;Memory&#8217; featuring Wolf Parade&#8217;s Dan Boeckner","author":"cultureaddicts","date":"September 15, 2016","format":false,"excerpt":"Memory\u00a0is perhaps the most important moment on the new self-titled\u00a0Preoccupations album. At just over\u00a011 minutes long, it's been described as\u00a0the album's keystone, with\u00a0an intimate narrative and a truly timeless post-punk centre. Like many classic songs in history, Memory is carved into\u00a0distinct sections \u2014 both\u00a0emotional and\u00a0transcendent. Speaking of the track, Monty\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"https:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Preoccupations","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/09\/2f5572ec-dedc-492a-b002-5c70c8e98423.jpg?fit=900%2C707&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/09\/2f5572ec-dedc-492a-b002-5c70c8e98423.jpg?fit=900%2C707&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/09\/2f5572ec-dedc-492a-b002-5c70c8e98423.jpg?fit=900%2C707&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/09\/2f5572ec-dedc-492a-b002-5c70c8e98423.jpg?fit=900%2C707&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":42221,"url":"https:\/\/cultureaddicts.com\/?p=42221","url_meta":{"origin":37445,"position":3},"title":"HAAL return with expansive new single: \u2018Plate 43 (\u2026Or Standing on the Toes of Giants)\u2019","author":"cultureaddicts","date":"April 29, 2025","format":false,"excerpt":"Bristol's genre-blurring four-piece HAAL are back in the mix with their latest sonic shapeshifter, Plate 43 (\u2026Or Standing on the Toes of Giants). Clocking in at a sprawling seven minutes, the new track is a kaleidoscopic journey through sound, emotion, and time \u2014 the kind of slow-burn epic that grabs\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"HAAL press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4431.jpeg?fit=900%2C598&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4431.jpeg?fit=900%2C598&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4431.jpeg?fit=900%2C598&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4431.jpeg?fit=900%2C598&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":33937,"url":"https:\/\/cultureaddicts.com\/?p=33937","url_meta":{"origin":37445,"position":4},"title":"Amtrac shares new single \u2018Stratego\u2019","author":"cultureaddicts","date":"April 10, 2020","format":false,"excerpt":"Amtrac\u00a0has shared his new track Stratego which is lifted from his new album \u2018Oddyssey\u2019. In addition to sharing the new track, Amtrac has shared the tracklisting and album art for \u2018Oddyssey\u2019 available for pre-order\u00a0here. Complete tracklist for the album and album art can be viewed below. Featuring vocals from Amtrac\u2026","rel":"","context":"In &quot;electronic music&quot;","block_context":{"text":"electronic music","link":"https:\/\/cultureaddicts.com\/?cat=13"},"img":{"alt_text":"Amtrac press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2020\/04\/0EB769D4-A725-45D7-AB6F-D96B60D77AC4.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2020\/04\/0EB769D4-A725-45D7-AB6F-D96B60D77AC4.jpeg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2020\/04\/0EB769D4-A725-45D7-AB6F-D96B60D77AC4.jpeg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2020\/04\/0EB769D4-A725-45D7-AB6F-D96B60D77AC4.jpeg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2020\/04\/0EB769D4-A725-45D7-AB6F-D96B60D77AC4.jpeg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":33070,"url":"https:\/\/cultureaddicts.com\/?p=33070","url_meta":{"origin":37445,"position":5},"title":"Nastia launches new label NECHTO with \u2018Unknown Artist\u2019 EP","author":"cultureaddicts","date":"December 24, 2019","format":false,"excerpt":"Following the closure of\u00a0her Propaganda label project,\u00a0Nastia\u00a0has launched her new label,\u00a0NECHTO.\u00a0 Focusing on dancefloor music and representing the sound of her home country, Ukraine, Nastia\u00a0unveils an inaugural 4-track EP from an unknown artist.\u00a0Listen to \u2018NECH001\u2019 via SoundCloud below. https:\/\/soundcloud.com\/nechto-records\/sets\/nech001 The rave scene and electronic music landscape of\u00a0Ukraine\u00a0is one that remains\u2026","rel":"","context":"In &quot;electronic music&quot;","block_context":{"text":"electronic music","link":"https:\/\/cultureaddicts.com\/?cat=13"},"img":{"alt_text":"Nastia press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/12\/940C7273-B7F6-481A-A90E-F95289A1BB52.jpeg?fit=1200%2C907&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/12\/940C7273-B7F6-481A-A90E-F95289A1BB52.jpeg?fit=1200%2C907&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/12\/940C7273-B7F6-481A-A90E-F95289A1BB52.jpeg?fit=1200%2C907&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/12\/940C7273-B7F6-481A-A90E-F95289A1BB52.jpeg?fit=1200%2C907&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2019\/12\/940C7273-B7F6-481A-A90E-F95289A1BB52.jpeg?fit=1200%2C907&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/37445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37445"}],"version-history":[{"count":3,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/37445\/revisions"}],"predecessor-version":[{"id":37449,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/37445\/revisions\/37449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/37447"}],"wp:attachment":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}