{"id":38671,"date":"2023-03-18T12:15:00","date_gmt":"2023-03-18T16:15:00","guid":{"rendered":"https:\/\/cultureaddicts.com\/?p=38671"},"modified":"2023-03-12T08:47:49","modified_gmt":"2023-03-12T12:47:49","slug":"firefriend-announce-new-album-decreation-facts","status":"publish","type":"post","link":"https:\/\/cultureaddicts.com\/?p=38671","title":{"rendered":"Firefriend announce new album \u2018Decreation Facts\u2019"},"content":{"rendered":"\n<p>Sao Paolo\u2019s Firefriend pump out material like a well-tuned factory because \u2018Decreation Facts\u2019 is their seventh LP since 2016. The LP will be released digitally on March 21, 2023 and on vinyl in May via Little Cloud Records and Cardinal Fuzz.<\/p>\n\n\n\n<p>Firefriend are\u00a0Julia Grassetti on bass, C.\u00a0Ameral on drums and Yury Hermuche on guitar. The tight trio create soundscapes which captivate and have redefined the psychedelic shoegaze genre by pushing the boundaries of what can be achieved and placing no limits on their work.<\/p>\n\n\n\n<p>Recorded by the band in their garage between late 2021 and early 2022, it deals with intense themes not many are willing to tackle such as the rise of fascism, the COVID-19 pandemic and its impacts, virtual reality, environmental disaster and the third world war -always through symbols and indirect references, which only makes it more poignant.\u00a0 After all, there is not much to be cheerful about for a lot of the world\u2019s population right now, so why not embrace what is going on around us.<\/p>\n\n\n\n<p>When asked about the evocative cover art and the themes present the band explain \u201c<em>that strange figure made of twisted debris suggests several things. Like everything else in this century, truth and interpretation are being mixed, sometimes it looks like an object; or a new form of life; maybe a person in armour, or a new robot. We\u2019re not sure what it is, and this uncertainty, like the uncertainty about what a human being is, is the kind of question our XXI century is forcing on us. Now, when we are so well crafted to create and destroy, whether it is new forms of life or reality itself. \u2018Decreation Facts\u2019 is our testimony of the times, we\u2019re writing music right now and we\u2019re all deeply shocked by how this mad century is unfolding. \u201cDestruction\u201d is the word&#8230; destruction either by accident, disaster or sheer brute force. We hope that cover brings up all these questions, as they have shaped all these new sounds.\u201d<\/em><\/p>\n\n\n\n<p>Opener <em>Rainbow<\/em> hypnotises and haunts, with a riff which hooks deep intro your cerebral cortex. <em>Acid Rain High-Speed Clouds<\/em>, as its name suggests, is a high energy track that would fill dancefloors across the globe. <em>The Lost Decade<\/em> is a piece of pure nostalgia but could never be accused of being boring and yet <em>Outer Limits<\/em> and <em>Infrared channel<\/em> the softer elements of space rock. Given the themes present the aptly named closing track \u2018<em>We\u2019re Going In the Wrong Direction<\/em>,\u2019 features ethereal distorted guitar and electronics and completes the feeling of needing to escape that\u2019s been present throughout. Watch the video for <em>Outer Limits<\/em> via YouTube below. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Mxode3NaEqQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p> For more information on Firefriend, visit <a href=\"https:\/\/firefriend.bandcamp.com\" target=\"_blank\" rel=\"noopener\" title=\"\">https:\/\/firefriend.bandcamp.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Sao Paolo\u2019s Firefriend pump out material like a well-tuned factory because \u2018Decreation Facts\u2019 is their seventh LP since 2016. The LP will be released digitally <a class=\"mh-excerpt-more\" href=\"https:\/\/cultureaddicts.com\/?p=38671\" title=\"Firefriend announce new album \u2018Decreation Facts\u2019\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":38672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[22,23,28,30,1907,5812],"tags":[11015,11016],"class_list":["post-38671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-music","category-new-release","category-news","category-shoegaze","tag-decreation-facts","tag-firefriend"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/F48A9B69-7E7A-4572-AFE6-4D4A22354884.jpeg?fit=974%2C1218&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-a3J","jetpack-related-posts":[{"id":39557,"url":"https:\/\/cultureaddicts.com\/?p=39557","url_meta":{"origin":38671,"position":0},"title":"Shoegaze duo CURLING announce &#8216;No Guitar&#8217; LP","author":"cultureaddicts","date":"July 14, 2023","format":false,"excerpt":"Curling has announced their brand new studio album \u2018No Guitar\u2019 due out on August 11. The band\u2019s cross-continental founders Bernie Gelman (Bay Area) and Jojo Brandel (Japan) have also shared their high octane lead single Hi-Elixir alongside an official video created by Cyote and Jeff Liu. A shot of pure\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Curling press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/07\/DAB3DF17-FED6-4361-B553-66C1C509CB24.jpeg?fit=1000%2C688&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/07\/DAB3DF17-FED6-4361-B553-66C1C509CB24.jpeg?fit=1000%2C688&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/07\/DAB3DF17-FED6-4361-B553-66C1C509CB24.jpeg?fit=1000%2C688&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/07\/DAB3DF17-FED6-4361-B553-66C1C509CB24.jpeg?fit=1000%2C688&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":35546,"url":"https:\/\/cultureaddicts.com\/?p=35546","url_meta":{"origin":38671,"position":1},"title":"Slow Crush to reissue &#8216;Aurora&#8217; LP + share \u2018Aid &#038; Abet\u2019 video","author":"cultureaddicts","date":"February 10, 2021","format":false,"excerpt":"Slow Crush\u00a0is a compelling and abrasive shoegaze band out of Belgium, dealing with the aesthetics of contrasting sounds. The vulnerable soft floating voice of Manchester, UK's Isa Holliday underneath layers of grungy shoegaze soaked noisepop, has resonated with fans and music critics alike. The band's successful 2018 debut full-length \u2018Aurora\u2019,\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Slow Crush press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/02\/E0B92043-B99B-4418-8A6C-1D72F0AC580C.png?fit=1148%2C764&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/02\/E0B92043-B99B-4418-8A6C-1D72F0AC580C.png?fit=1148%2C764&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/02\/E0B92043-B99B-4418-8A6C-1D72F0AC580C.png?fit=1148%2C764&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/02\/E0B92043-B99B-4418-8A6C-1D72F0AC580C.png?fit=1148%2C764&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2021\/02\/E0B92043-B99B-4418-8A6C-1D72F0AC580C.png?fit=1148%2C764&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":38587,"url":"https:\/\/cultureaddicts.com\/?p=38587","url_meta":{"origin":38671,"position":2},"title":"Draag expels religious trauma in new shoegaze LP","author":"cultureaddicts","date":"March 4, 2023","format":false,"excerpt":"With hints of\u00a0My Bloody Valentine, Beach House & Boards of Canada, LA electro-shoegaze quintet\u00a0Draag\u00a0just announced their debut album\u00a0\u2018Dark Fire Heresy\u2019 which will be out\u00a0April 28. The first single \/ cinematic narrative Mitsuwa merges the band's lush synths & guitars with a cathartic release of religious trauma -\u00a0more here. Watch the\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Draag press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/E3AF6DA5-8D04-4D12-B352-64EA38829885-scaled.jpeg?fit=1200%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/E3AF6DA5-8D04-4D12-B352-64EA38829885-scaled.jpeg?fit=1200%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/E3AF6DA5-8D04-4D12-B352-64EA38829885-scaled.jpeg?fit=1200%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/E3AF6DA5-8D04-4D12-B352-64EA38829885-scaled.jpeg?fit=1200%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/03\/E3AF6DA5-8D04-4D12-B352-64EA38829885-scaled.jpeg?fit=1200%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":39649,"url":"https:\/\/cultureaddicts.com\/?p=39649","url_meta":{"origin":38671,"position":3},"title":"Dead Leaf Echo announce third LP \u2018The Mercy of Women\u2019","author":"cultureaddicts","date":"August 17, 2023","format":false,"excerpt":"Dead Leaf Echo announce their third LP\u00a0\u2018The Mercy of Women\u2019. Influenced by a pandemic-induced recording process that stretched over several years. \u2018The Mercy of Women\u2019\u00a0shows Dead Leaf Echo exploring sounds that are both more intense and accessible than ever before. Long-known for their unique mixture of shoegaze and guitar-driven pop,\u00a0\u2018The\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Dead Leaf Echo press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/08\/00BA6FBD-5C63-4B38-9F19-DBD4C1577A07-e1691932034906.jpeg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/08\/00BA6FBD-5C63-4B38-9F19-DBD4C1577A07-e1691932034906.jpeg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/08\/00BA6FBD-5C63-4B38-9F19-DBD4C1577A07-e1691932034906.jpeg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/08\/00BA6FBD-5C63-4B38-9F19-DBD4C1577A07-e1691932034906.jpeg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/08\/00BA6FBD-5C63-4B38-9F19-DBD4C1577A07-e1691932034906.jpeg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":20220,"url":"https:\/\/cultureaddicts.com\/?p=20220","url_meta":{"origin":38671,"position":4},"title":"Texas&#8217; Ask For Joy Presents First Single &#8216;Pinprick Eyes&#8217; from their upcoming LP","author":"cultureaddicts","date":"February 28, 2016","format":false,"excerpt":"Ask For Joy\u00a0has released the first single Pinprick Eyes from the forthcoming LP\u00a0'New Private Window'. This\u00a07-track album maintains the\u00a0walls of shimmering reverb-drenched guitars, endearing vocals and expansive harmonic melodies that Ask For Joy are known for. \u00a0 \u00a0 Founded in 2005, Ask For Joy is the solo project of multi-instrumentalist\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"https:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Ask For Joy Pinprick Eyes","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/02\/a0864859923_10.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/02\/a0864859923_10.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/02\/a0864859923_10.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/02\/a0864859923_10.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2016\/02\/a0864859923_10.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":37835,"url":"https:\/\/cultureaddicts.com\/?p=37835","url_meta":{"origin":38671,"position":5},"title":"Dais Records signs California shoegaze outfit Cold Gawd","author":"cultureaddicts","date":"March 6, 2022","format":false,"excerpt":"Cold Gawd, the shoegaze\/post-hardcore group from Rancho Cucamonga, CA, has officially signed to\u00a0Dais Records.\u00a0Inspired by early aughts nu-gaze and R&B melodies,\u00a0Cold Gawd\u00a0presents a refined, modernized take on the genre. Along with the signing announcement, the group has shared a dreamy new single, Moving to California in March.\u00a0Cold Gawd\u00a0comments, \u201c\u2018Moving\u2026\u2019 is\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Cold Gawd press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2022\/03\/60A22282-F7AF-4931-895F-F6C7FA04E99E.jpeg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2022\/03\/60A22282-F7AF-4931-895F-F6C7FA04E99E.jpeg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2022\/03\/60A22282-F7AF-4931-895F-F6C7FA04E99E.jpeg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2022\/03\/60A22282-F7AF-4931-895F-F6C7FA04E99E.jpeg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/38671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38671"}],"version-history":[{"count":1,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/38671\/revisions"}],"predecessor-version":[{"id":38673,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/38671\/revisions\/38673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/38672"}],"wp:attachment":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}