Currently ranked world No. 1 by the Women’s Tennis Association, Iga \u015awi\u0105tek is a three-time major singles champion, having won the French Open in 2020 and 2022 and the US Open in 2022. She is the first player representing Poland to win a major singles title and a total of 12 WTA Tour-level titles.<\/p>\n\n\n\n
\u201dThe expansion of our professional tennis roster builds on our continued innovation in the fields of high-performance running, and a growing ensemble of world-class track and long-distance athletes, many of whom have claimed World Championship titles and Olympic medals,\u201d<\/em> says On Co-CEO, Marc Maurer. \u201cIga sets a superior standard for ushering in a new contingent of outstanding tennis pros who will benefit from On\u2019s years of performance innovations. We\u2019re excited for the journey with our impressive team, as their careers will undoubtedly flourish on the world stage for many years to come.\u201d<\/em><\/p>\n\n\n\n U.S. sensation Ben Shelton taps On as tennis brand of the future.<\/strong><\/p>\n\n\n\n American rising star Ben Shelton, who dazzled the tennis world by reaching the quarterfinal at the Australian Open 2023, is the second high-profile addition to Team On. Ben\u2019s outstanding performance, at what was only the second Grand Slam of his career, catapulted him up in the ATP rankings, earning him a position as a top 50 player in the world. Sports pundits are already hailing him as the next marvel in American men\u2019s tennis. \u201dAs someone in the early stage of my professional career and a challenger on the tour, I love that I partnered with a company that has years of experience in sports performance and is looking to take over a new sport like tennis. I\u2019m really pumped to be the first male tennis player sponsored by On,\u201d<\/em> Shelton says.\u00a0<\/p>\n\n\n\n Inaugural line of professional tennis gear and custom versions of THE ROGER Pro.<\/strong><\/p>\n\n\n\n Going forward, both players will be wearing the company\u2019s newly developed on-court collection for professional competition and custom editions of THE ROGER Pro. The competition tennis shoe has been Swiss-engineered and designed individually for and in close collaboration with both players, Roger Federer and the Lightning innovation team at On Labs to meet the demands of their individual styles of game.\u00a0<\/p>\n\n\n\n Tennis legend and On co-entrepreneur Roger Federer comments on the company\u2019s new player signings: \u201cIga and Ben represent the next generation of world-class talent. Both players demonstrate On\u2019s competitive spirit and embody current and future champions of the sport. We are pleased to welcome them to the On family.\u201d<\/em><\/p>\n\n\n\n With an eye on emerging talent from the junior ranks, On has also signed the 16-year-old Brazilian player Jo\u00e3o Fonseca. The promising South American made his ATP main-draw debut at the 2023 Rio Open and reached the final of the 2023 Australian Open boys’ doubles tournament with Alexander Blockx. As a current top ten player in the junior rankings, Jo\u00e3o advanced to the 2023 Australian Open boys\u2019 singles quarterfinal and claimed a 6-0 record in singles to lead Brazil to its first Junior Davis Cup title in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"Ben](\"https:\/\/i0.wp.com\/enflyer.emsvc.net\/companies\/2016\/12\/09\/15540\/content_folders\/1512\/BenShelton_On.jpg?ssl=1\")
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