{"id":41634,"date":"2025-04-08T12:15:00","date_gmt":"2025-04-08T16:15:00","guid":{"rendered":"https:\/\/cultureaddicts.com\/?p=41634"},"modified":"2025-03-24T21:50:32","modified_gmt":"2025-03-25T01:50:32","slug":"keys-return-with-what-flavour","status":"publish","type":"post","link":"https:\/\/cultureaddicts.com\/?p=41634","title":{"rendered":"KEYS return with \u2018What Flavour?\u2019"},"content":{"rendered":"\n<p>KEYS are back and they&#8217;re serving up a treat with their irresistible new single, <em><a href=\"https:\/\/song.link\/i\/1795548909\" target=\"_blank\" rel=\"noopener\" title=\"\">What Flavour?<\/a><\/em>, available now on digital platforms!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/97ZwdVscYh8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-CA&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Libertino proudly presents <em>What Flavour?<\/em>, the bold, new sonic adventure from KEYS. With a fresh twist that harks back to the raw, rhythmic pulse of ESG, Liquid Liquid, and the edgy early \u201980s New York post-disco underground, KEYS have crafted a track that channels the restless energy of 99 Records while forging a path entirely their own.<\/p>\n\n\n\n<p>Frontman Matthew Evans shares the unexpected spark behind the song\u2019s creation:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>What Flavour?\u2019 began with something my daughter said while staring at the endless choices at an ice cream stand on holiday in Tenby. We instinctively sang it back to her, and before long, it snowballed into a full-blown song. As it unfolds, the track grows more agitated, from playful indecision into the agony of craving what someone else has. We\u2019d been deep into disco and 99 Records bands at the time, so everything came out upside down. It doesn\u2019t sound like anything we\u2019ve done before, and that\u2019s exactly why we love it.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Built on tight, hypnotic grooves and a simmering sense of tension, <em>What Flavour?<\/em> captures the genre-blurring spirit of early \u201980s NYC. It starts as a lighthearted singalong and swiftly spirals into an anxious, urgent exploration of desire\u2014an ode to those moments when the quest for something different just can\u2019t be ignored.<\/p>\n\n\n\n<p>With its percussive drive and warped funk sensibilities, What Flavour? marks a thrilling new chapter for KEYS. Even after all these years, they continue to push boundaries and keep us craving the unexpected.<\/p>\n\n\n\n<p><strong>Stay Connected with KEYS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.facebook.com\/KEYSband1\/\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/keysmusicuk?igsh=ODh2NDg2NjN6bmwz\">Instagram<\/a><\/li>\n<\/ul>\n\n\n\n<p>Turn up the volume, let the groove take hold, and savour every moment of KEYS\u2019 latest musical flavour!<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>KEYS are back and they&#8217;re serving up a treat with their irresistible new single, What Flavour?, available now on digital platforms! Libertino proudly presents What <a class=\"mh-excerpt-more\" href=\"https:\/\/cultureaddicts.com\/?p=41634\" title=\"KEYS return with \u2018What Flavour?\u2019\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":41635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[22,23,28,30,1907],"tags":[12240,12239],"class_list":["post-41634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guitar-rock","category-indie","category-music","category-new-release","category-news","tag-keys","tag-what-flavour"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/03\/IMG_4087.png?fit=1634%2C1089&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2B2TV-aPw","jetpack-related-posts":[{"id":27544,"url":"https:\/\/cultureaddicts.com\/?p=27544","url_meta":{"origin":41634,"position":0},"title":"Paul Cherry shares &#8216;Like Yesterday&#8217; video","author":"cultureaddicts","date":"December 12, 2017","format":false,"excerpt":"Paul Cherry has shared his new video for the track Like Yesterday.\u00a0This is the first single lifted off his upcoming 2018 album, 'Flavour'. The clip was directed by Paul Cherry and Brooke Lord, the video addresses male dominance in music as we follow around Cherry's alter ego Paul Scary while\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"https:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Paul Cherry","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/12\/a032584b-b63f-4bcf-839f-07e09f7047fe.jpg?fit=1136%2C640&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/12\/a032584b-b63f-4bcf-839f-07e09f7047fe.jpg?fit=1136%2C640&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/12\/a032584b-b63f-4bcf-839f-07e09f7047fe.jpg?fit=1136%2C640&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/12\/a032584b-b63f-4bcf-839f-07e09f7047fe.jpg?fit=1136%2C640&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2017\/12\/a032584b-b63f-4bcf-839f-07e09f7047fe.jpg?fit=1136%2C640&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":42632,"url":"https:\/\/cultureaddicts.com\/?p=42632","url_meta":{"origin":41634,"position":1},"title":"Summer Darling Tapes turns 3 with a mixtape that gives back:\u00a0\u2018Liquid Diamonds\u2019 benefits Point of Pride","author":"cultureaddicts","date":"June 11, 2025","format":false,"excerpt":"Summer Darling Tapes is throwing a party\u2014and you're invited. Well, kind of. The beloved indie label (home to Amusement, True Body, Bleached Cross, and more) is turning three and dropping a glittering new compilation called\u00a0\u2018Liquid Diamonds\u2019\u00a0to mark the milestone. Even more exciting? It\u2019s their 50th release. Double whammy. But this\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Liquid Diamonds mixtape","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/05\/IMG_4604.jpeg?fit=480%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2889,"url":"https:\/\/cultureaddicts.com\/?p=2889","url_meta":{"origin":41634,"position":2},"title":"Keys N Krates release latest remix + announce live dates","author":"cultureaddicts","date":"May 11, 2012","format":false,"excerpt":"Toronto\u2019s Keys N Krates release their latest remix, which is timely since they are heading out on an extensive summer tour. This time they give the remix treatment to Zeds Dead & Omar Linx\u2019s track No Prayers (Listen below). MP3: Zeds Dead & Omar Linx - No Prayers (Keys N\u2026","rel":"","context":"In &quot;indie&quot;","block_context":{"text":"indie","link":"https:\/\/cultureaddicts.com\/?cat=23"},"img":{"alt_text":"Keys N Krates","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2012\/05\/20090710_keysnkrates.jpg?fit=590%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2012\/05\/20090710_keysnkrates.jpg?fit=590%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2012\/05\/20090710_keysnkrates.jpg?fit=590%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":39196,"url":"https:\/\/cultureaddicts.com\/?p=39196","url_meta":{"origin":41634,"position":3},"title":"Cola share new track \u2018Keys Down If You Stay\u2019","author":"cultureaddicts","date":"April 17, 2023","format":false,"excerpt":"Last year, Cola, the new project from former Ought members Tim Darcy and Ben Stidworthy and US Girls\/The Weather Station drummer Evan Cartwright, released their debut LP \u2018Deep In View\u2019 via Fire Talk Records. Earning praise from outlets like Pitchfork, NPR, FADER, Stereogum, Uproxx, Paste, BrooklynVegan, Consequence, Clash, NME and\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Cola press photo","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/04\/4FC2BA9B-8ECE-46D6-8A5C-81231E2688FC.jpeg?fit=1124%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/04\/4FC2BA9B-8ECE-46D6-8A5C-81231E2688FC.jpeg?fit=1124%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/04\/4FC2BA9B-8ECE-46D6-8A5C-81231E2688FC.jpeg?fit=1124%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/04\/4FC2BA9B-8ECE-46D6-8A5C-81231E2688FC.jpeg?fit=1124%2C700&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2023\/04\/4FC2BA9B-8ECE-46D6-8A5C-81231E2688FC.jpeg?fit=1124%2C700&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":72,"url":"https:\/\/cultureaddicts.com\/?p=72","url_meta":{"origin":41634,"position":4},"title":"Music Video Addiction: Sunday July 3, 2011 edition","author":"cultureaddicts","date":"July 3, 2011","format":false,"excerpt":"This edition of the weekly music video picks will be our first post on the new blog space and platform. Hopefully, we won't have to change again since it took ages to get the layout correct and hosting info up and running. We picked some good videos this week that\u2026","rel":"","context":"In &quot;music&quot;","block_context":{"text":"music","link":"https:\/\/cultureaddicts.com\/?cat=28"},"img":{"alt_text":"Music Video Addiction","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2011\/10\/music-video-addiction-gif.gif?fit=526%2C398&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":42173,"url":"https:\/\/cultureaddicts.com\/?p=42173","url_meta":{"origin":41634,"position":5},"title":"The New Pornographers unveil \u2018Ballad of the Last Payphone\u2019","author":"cultureaddicts","date":"April 28, 2025","format":false,"excerpt":"The New Pornographers surprised vinyl enthusiasts everywhere by dropping a limited\u2011edition 7\u2033\u2014their first full\u2011band recording since 2023\u2014through A.C. Newman\u2019s Substack, Ballad of a New Pornographer. The A\u2011side, Ballad of the Last Payphone, and its flip, Ego Death for Beginners, have been turning heads (and turntables) from coast to coast. A\u2026","rel":"","context":"In &quot;guitar rock&quot;","block_context":{"text":"guitar rock","link":"https:\/\/cultureaddicts.com\/?cat=22"},"img":{"alt_text":"Illustration of The New Pornographers by Brian Lutz","src":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4399.jpeg?fit=900%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4399.jpeg?fit=900%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4399.jpeg?fit=900%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cultureaddicts.com\/wp-content\/uploads\/2025\/04\/IMG_4399.jpeg?fit=900%2C675&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41634"}],"version-history":[{"count":1,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41634\/revisions"}],"predecessor-version":[{"id":41636,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/posts\/41634\/revisions\/41636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=\/wp\/v2\/media\/41635"}],"wp:attachment":[{"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cultureaddicts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}