Jägermeister and Rue Morgue Magazine have teamed up to reinvent Friday the 13th and take it beyond purely a superstitious date. Beginning April 13th, 2012, Jägermeister will launch the Friday the 13th: Shot Happen party.
The Friday the 13th party will take place simultaneously in 8 cities across Canada: Vancouver, Victoria, Edmonton, Calgary, Toronto, London, Montreal and Quebec City, those of you willing to brave the bad luck and come to the Friday the 13th event will experience the Jägermeister and Rue Morgue Magazine version of the date. From sword swallowing, to burlesque dancers, and a live performance from So Sick Social Club, each city has its own surprise in store for you.
Jägermeister are also throwing a contest. One lucky winner in each stop on the Jägermeister Friday the 13th Party will win a VIP experience prize pack. A winner and 13 friends could enjoy the ULTIMATE Jägermeister ’SHOTS HAPPEN’ experience, and get the rock star treatment on Friday the 13th. Enter the contest at jagercontest.ca.
Below are the locations of the Friday the 13th parties in each of the 8 locations.
Vancouver – Caprice (967 Granville St.)
Victoria – Boutique (1318 Broad St.)
Calgary – The Back Alley Nightclub (4630 Macleod Trail S.)
Edmonton – The Ranch Roadhouse (6107-104 St.)
Toronto – Grace O’Malley’s (14 Duncan St.)
London – Jim Bob’s (595 Richmond St.)
Montreal – Cafe Chaos (2031 rue St-Denis)
Quebec City – Scanner (291 St Vallier Est, Local 001)