Mr. Brainwash confirmed to participate in The Brain Project

The Brain Project logo

The Brain Project presented by TELUS has announced the lineup of confirmed artists for its inaugural open air public art installation taking place this summer in Toronto. The diverse roster of artists includes Mr. Brainwash (Thierry Guetta), celebrated Los Angeles-based filmmaker and street artist known for his pop-graffiti creations.

Launching June 3, 2016, the innovative project will feature more than 50 customized brain sculptures that will be on display at venues across Toronto including Nathan Phillips Square, The Distillery District, OCAD and a number of key City of Toronto sites.

Mr. Brainwash portrait“The Brain Project is going to be an incredible installation: so many different forms of expression on display in the streets of Toronto,” said Mr. Brainwash. “The connection between art and brain health is a fascinating topic and I am honoured to be a part of this message.”

Participating designers span the artistic spectrum – including fashion, architecture, photography, painting and performance – each lending their talent and profile to this project. Art lovers of diverse backgrounds can look forward to customized sculptures by artists including Samara Shuter, a painter who channels her passion for fashion, street art, and graphic design into lush canvases dedicated to the tailored suit; Jacqueline Poirier, also known as “The Crazy Plate Lady”, whose hand-painted plates utilize colourful palettes and designs that nourish the senses and spark conversation at the dinner table; and Karim Rashid, a “poet of plastic” whose work with luxury goods, furniture, lighting, surface design and brand identity inspired Time magazine to name him “the most famous industrial designer in all the Americas.”

Jacqueline Poirier

“I am thrilled to be included in such a strong lineup of talented individuals for the inaugural year of The Brain Project,” said Jacqueline Poirier. “Watching a large scale exhibition come to fruition is a fascinating process – I can’t wait to see what this summer holds for my city.”    

Interested artists were invited to submit applications online. Over 60 high caliber applications were received and reviewed by The Brain Project’s curatorial team. After a rigorous selection process, additional confirmed participants include: Dani Cooperman, an artist whose work is a hybrid of photography and acrylic paint applied to backlit Plexiglas; Emanuel Pavao, a self-taught artist who works with the unique medium of household tape; and Miyoshi Kondo, an artist whose gouache works explore the theme of the human relationship with natural and constructed environments.

Confirmed artists to date include:

More about The Brain Project? The Brain Project serves as a vehicle for fundraising in support of care and research into aging and brain health at Baycrest. Brain sculptures designed by world-renowned and emerging members of the arts community – spanning fashion, architecture, culture, music and visual arts – and sponsored by philanthropists and corporations will be on display in Toronto in June 2016. The Brain Project is proud to work with a number of community partners including: Sandra Ainsley Gallery, Gardiner Museum, and OCAD University. To view the growing list of participating organizations and individuals, please visit: