Seattle-based band The Unfit have shared the official video for No Culture, which is lifted from the band’s self-titled debut album out now via Share It Music (order or stream). The video was created by The Unfit with images used courtesy of Ryan Taggart and Wild Moon Productions. Watch it via YouTube below.
The video follows up the release of the album’s previous singles Picture, Caged Rats and Hamster Wheels, and The Living which can be streamed on Spotify.
About the video, the band’s Jake Knuth says: We had plans to do a video for this song that included footage of the band, but when the Covid shutdow started to happen, we had to rethink the concept. We considered shooting it with social-distancing, masks, etc., but that seemed weird and would have dated the video and framed the song in a specific, unintended context. So, we hit up our friend Ryan Taggart who recently did a sort of diary of daily pictures on Instagram for a full 365 days. It was kind of mind blowing, hilarious, and insane, this stuff that he was creating every single day, and a lot of the pictures conveyed frustration, alienation, disgust, irony and sarcasm in a way that was in line with the music we were making. We basically mined these images for this lyric video and are super grateful to Ryan and his company Wild Moon Productions for giving us such great stuff to work with. More info about Ryan’s “Daily Dose of Inspiration” project can be found here.
The Unfit formed in Seattle in 2012. After years of sparse shows, sporadic recording sessions, and scattered postings of tracks online, old high school friends and longtime Seattle musicians Jake Knuth, Michael Lee, T.J. Johnson, and Tyler Johnson have recently released their self-titled debut. The Unfit is an unrelenting exercise in catharsis formed out of the band’s need for a sort of musical therapy in the current times. Their sound can be described as a mix of 80’s and 90’s punk, grunge and indie rock influences, at times noisy and sludgy, at times reminiscent of hardcore punk. The songs featured on the band’s debut album deal largely with finding meaning, belonging, and honesty in a world where such things seem to be becoming harder to find, and coping with the lack thereof. Underlying it all is the sentiment that when the fittest for survival in our current world often seem to be those with the greatest capacity for dishonesty, shamelessness, and zealous self-interest, one can perhaps take some pride and find belonging in being one of the unfit.