Born Ruffians release “'(Eat Shit) We Did It”’ video

born ruffians we did it

Born Ruffians launch their U.S. tour today in support of their new album ‘RUFF’ and in honour of kicking off the tour, they share their new video for “(Eat Shit) We Did It”. Guitarist and vocalist Luke Lalonde says, ““The song is very reactionary to something kind of shitty happening and the feeling of getting over it. It doesn’t have to be triumph, sometimes you just want to celebrate your ability to continue on in the face of any adversity. I think telling people to “eat shit” is a really obnoxious thing. It’s something you feel more than you actually say out loud. The song was always meant to be a bit funny. I think the video reflects the weird and funny nature of the song.”” Director Roger Galvez says of the video, ““We really focused on the “eat shit” part. The senseless and detached destruction of a basement party by a group of brainless guests seemed fitting for a song that expresses resentment and triumph over the unavoidable obstacles involved in “making it,” whatever that means to the viewer. A “fuck yeah” sort of thing.””  Watch the “(Eat Shit) We Did It” video via YouTube below.

‘RUFF’ is an exploration into self and aesthetics. It’s a collection of scrubbed raw anthems that are defiantly optimistic, imaginatively arranged, and performed with a sense of bloodlust. In contrast to previous records from this Canada-based quartet, ‘RUFF’ is simultaneously a return to form and a departure from convention. It is at once a culmination and a disassembly of the band’s history and dynamics. Jeff McMurrich (Jennifer Castle, The Constantines, Fucked Up) recorded ‘RUFF’ in just three weeks in Toronto. The band’s trusted friend Rusty Santos (Animal Collective, Eric Copeland, Owen Pallett) – who produced their acclaimed album, ‘Red, Yellow & Blue,’ and its follow up, ‘Say It’ – mixed ‘RUFF’ in New York.

Born Ruffians U.S. tour kicks off today in Burlington, VT – tour dates are as follows:

Born Ruffians tour dates: 
Oct 27 Burlington, VT @ Signal Kitchen*
Oct 28 New York, NY @ Bowery Ballroom*
Oct 29 Cambridge, MA @ The Sinclair*
Oct 30 Northampton, MA @ Pearl Street Nightclub*
Nov 02 Philadelphia, PA @ Johnny Brenda’s*
Nov 03 Washington, DC @ Rock & Roll Hotel*
Nov 04 Carrboro, NC @ Cat’s Cradle Backroom*
Nov 06 Atlanta, GA @ Aisle 5*
Nov 07 Baton Rouge, LA @ Spanish Moon*
Nov 08 Houston, TX @ Studio at Warehouse Live*
Nov 09 Dallas, TX @ Club Dada*
Nov 10 Austin, TX @ The Sidewinder*
Nov 12 Phoenix, AZ @ Valley Bar*
Nov 13 San Diego, CA @ Soda Bar*
Nov 14 Los Angeles, CA @ Teragram Ballroom*
Nov 15 San Francisco, CA @ Slim’s*
Nov 17 Portland, OR @ Mississippi Studios*
Nov 18 Seattle, WA @ Barboza*
Nov 19 Nanaimo, BC @ The Cambie Pub*
Nov 20 Victoria, BC @ Sugar Nightclub*
Nov 21 Vancouver, BC @ The Imperial Theatre*
Nov 23 Nelson, BC @ Spiritbar*
Nov 26 Calgary, AB @ SAIT’s Gateway*
Nov 27 Edmonton, AB @ Starlite Room*
Nov 28 Saskatoon, SK – Amigo’s*
Nov 29 Winnipeg, MB @ Park Theatre*
Nov 30 Minneapolis, MN @ 7th St Entry*
Dec 01 Chicago, IL @ Lincoln Hall*
Dec 02 Ferndale, MI @ The Loving Touch*
Dec 03 Windsor, ON @ Olde Walkerville Theatre
Dec 10 Toronto, ON @ Silver Dollar
Dec 11 Toronto, ON @ Lee’s Palace
Dec 12 Toronto, ON @ Opera House
*w/ Young Rival