Austin-based electronic artist SINE — the project of Rona Rougeheart — is back with a new single, Cruel, out now via Metropolis Records. It’s her second self-produced track of 2026, following Blood + Wine, and it does exactly what the title promises: it’s sharp, a little wicked, and absolutely made to move bodies.
Rougeheart describes Cruel as being “about people who purposefully choose to be cruel to others,” adding that “the words are both sarcastic and serious and I like the contrast of the lyrical content against the upbeat nature of the music, which otherwise makes it a fun dance track.” That tension — dark subject matter wrapped in a club-ready groove — is kind of SINE’s whole thing, and it lands perfectly here.
Mastered by Mark Pistel (Meat Beat Manifesto, Consolidated), Cruel stays true to Rougeheart’s self-described ‘electronic boom’ sound while keeping things fresh and floor-friendly. It’s also the final single ahead of SINE’s upcoming full-length, ‘La Mordre’, dropping 22nd May on Metropolis Records.
‘La Mordre’ track list
- Goddess
- Perilized Life feat. Time, AwareNess
- Succumb To Me
- 2 Die 4
- Trauma Bondage
- Bodies
- Blood + Wine
- Immortal Disco
- Cruel
- Hypnophobia
Stream ‘La Mordre’ on Bandcamp
About SINE
Rona Rougeheart builds her SINE project from the ground up — dance beats, sub-bass, rhythmic synths and industrial textures fused into what she calls ‘electronic boom’. Live, SINE is a full sensory experience: high-fashion aesthetics, live synths, drumming, vocals and cinematic visuals that hit as hard as the music. She’s a multi-instrumentalist endorsed by Gretsch Drums, Gibraltar hardware and Roland.
Her collaborator list reads like a who’s-who of underground electronic and industrial royalty: Adrian Sherwood, Meat Beat Manifesto, Clan of Xymox, Chris Connelly (Pigface, Revolting Cocks), Mark Pistel (Consolidated), Andee Blacksugar (KMFDM, Blondie), Xiu Xiu, and the late Mark Stewart of The Pop Group.
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