Dark wave / pop / industrial band SURE have released a new video for the track Another Girl, which is the fifth single lifted from the group’s recently released album ‘20 Years’. The video features a deep fake lip-synched performance dealing with domestic violence that threaten women’s lives. Watch the video clip via YouTube below.
The band said it’s a heavy subject that’s been on their minds for some time, and that seemed to be unfortunately relevant in these strange times of closed homes.
The band said about the track, “Being locked up creates loops, like a tape endlessly gathering the dirt around its fabric. To know who we are and come out of that spiral, we need someone else. Humans need an identity to find their place in the world. But sometimes that place seems impossible to take. So we force it, until it gets violent.
An identity is also a face. Our faces have never been so fluid to change and morph. On our phones, we play with them. Swapping your face with the opposite sex is disturbing: we create hybrids, scary or not so far from our own identity. When the game ends, both parties take back their role and everyone gets home amused and reassured.
Not everyone though. If I were a woman, we all know that I’d risk having a violent encounter on the street, or even at home. For all the female faces I could morph with mine, there would surely be one that could end up degraded…”
